The New Sports Law Will Drive The Rise Of China'S Sports Industry.

Recently, I was informed that the draft revision of the new sports law has been preliminarily completed. The revised draft shows that the government departments will strengthen the planning and development of the sports industry, and for the first time, clear the concept of sports industry, and sports goods are listed as the core industry of the sports industry. According to the insiders, the new sports law will provide sports shoes, clothing and other articles. industry Upgrading to a new height will create broader prospects for China's sporting goods industry. At the same time, it means that Anta and other leading sporting goods companies will shoulder more social responsibilities.

Popularizing sporting goods and realizing the dream of Chinese Sports

Statistics show that China's per capita in 2008 Gym shoes It has only 0.6 pairs, 4.5 pairs from the US, 3.7 pairs in Europe and 4.4 pairs in Japan. With the successful hosting of the 08 Olympic Games, the attention of the state and the public on sports goods has gradually increased. China has entered a new era of fitness for all, and the demand for sporting goods is also increasing.

To meet the increasing demand of sports for Chinese people, Anta Since its inception, it has responded to the national sports department's policy of "developing sports and improving people's health", and is committed to bringing every Chinese's sports dream into reality. On the one hand, according to the practical demand of sports goods for Chinese people, Anta provides customized products with high quality and high price performance, so that people who love sports enjoy the pleasure of sports. On the other hand, Anta's "never stopping" brand slogan is a motivating force for every Chinese to strive to achieve their own sports dreams and realize the essence of sports in the world of sports.

Sustained innovation and development drive the rise of sports industry

Historically, some international brands have always dominated the sporting goods market. market And with China's "great power rising" posture on the world stage, the national brand represented by Anta has also risen rapidly, leading the independent development of China's sporting goods industry.

With the exploration of production and marketing mode with Chinese characteristics for many years, Anta has pioneered the "Jinjiang model" which is well known throughout the country and has led Jinjiang to become the leading sporting goods production base in China. According to statistics, Jinjiang provides sports shoes nearly 1/5 worldwide every year, and has more than 100 well-known brands located in the mainstream market in China. In addition, Anta has set up a scientific sports laboratory with considerable influence, and has a scientific and technological brand with independent intellectual property rights, which fills the gap of domestic sporting goods enterprises in this field. At present, many of the standards of Sports Science in China are derived from Anta's sports science laboratory. In marketing, Anta pioneered the unique marketing mode of "CCTV+ celebrity endorsement", which not only triggered the imitation of many sports enterprises, but also made more people see the style and strength of Chinese sporting goods enterprises, which has driven the overall development of China's sporting goods industry.

Support high-end sports to promote national sports industry

From the 90 Asian Games in Beijing to the 08 Olympic Games in Beijing, China's sports development is playing a more and more important role in the world stage. In this process, Anta takes the opportunity of supporting high-end events, and constantly promotes the promotion of Chinese sports competition and the popularity of competitive spirit among the people.

In the 04 year, Anta became the sponsor of designated sports equipment for the CBA League. In the 05 year, Anta became the designated partner of sports equipment in the Chinese Table Tennis Super League. In the 09 year, Anta and the Chinese Olympic Committee (COC) officially became strategic partners. In recent years, through the support of Guangzhou Asian Games, Winter Olympics, London Olympic Games and other major events, Anta has fully driven the development of China's competitive sports towards high-end and international. Anta is also known as the "Chinese Games' perpetual motion machine". At the same time, due to the vigorous publicity of Anta on many sports events, the Olympic spirit has been popularized among the Chinese people, so that more people can feel the spiritual charm of competitive sports and join the team supporting the national sports cause.

The new sports law will be released soon, which is undoubtedly good news for China's sports industry. With the support of policies, the Chinese sporting goods enterprises represented by Anta will shoulder more expectations and missions and enter a new era of comprehensive speed up.