Ambition Group To Prevent Cold New Products Into Market Weapon

Terry

Or is it a kind of light Satin? If consumers used to choose the down jacket for more emphasis on warmth retention function, nowadays fashion has become an important consideration. Innovative fashion fabric has become a powerful tool for many brands of cold clothing to seize the opportunity. In the eyes of ambition group president Huang Zhi, this is exactly an opportunity.

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For Huang Zhi Xiang, the largest investment in R & D comes from the demand of the market, which is the real driving force of continuous investment.

In the early years, Mcb and Mu Fu Di's independent research tasted the sweetness. Needless to say, in 2010 alone, the output value of the new product of the ambition group reached 25%, and the gross profit contribution rate of the new product was 33%.

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Talents, the same advanced machine and the lowest labor cost have given China a huge market space for high-tech fabrics developed by China.

However, it is because we lack brand names, the same products, we are one yuan, and the family is one dollar or more. After the early extensive development, in recent years, the ambition group began to build its brand system: "cool husband" is dominated by men's casual fabrics, classic elegance; "Yi Wei Xin" is mainly oriented.

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We need collaborative innovation in all aspects of the industrial chain.

In order to build a brand by manufacturing end enterprises, it is obvious that ambition group has a long way to go.

"Our goal is very clear, that is, decades of focus on cold resistant fabrics, not necessarily the largest, but must be the most professional and fashionable, the achievement of China's first brand of cold resistant fabric."