2012 Shanghai International Fashion Show Press Conference Held

At 3 p.m. on November 22, 2011, Shanghai Oriental Riverside Hotel (International Conference Center) Mode Shanghai convened.

Yesterday, the Shanghai Municipal Commission of Commerce

At the press conference, Mode Shanghai organizers first introduced the 2012 Shanghai international fashion show.

As one of the most important activities of Shanghai International Fashion Culture Festival and Shanghai fashion week every year, Mode Shanghai will start its two season every year in 2012. It aims to organize Shanghai's most professional international fashion exhibition, Asia fashion trade hub, to create business opportunities for China and other countries in the middle and high-end fashion apparel brands.

The leaders of the Shanghai Fashion Week Organizing Committee and the Mode Shanghai organizing committee both spoke on the stage, sending Mode Shanghai as the only platform with commercial functions in Shanghai fashion week, which can make Shanghai become an Asian fashion trade hub as important as New York, Europe and Paris, and become the most professional fashion trade exhibition in Asia.

After that, the organizing committee leaders introduced the strategic cooperation plan of Mode Shanghai and Guangdong Federation of Commerce fashion brand fashion industry alliance.

The Guangdong provincial government has put forward the concept of "Eastward entry of goods and commodities" to promote the development of fashion brands in the province. The Guangdong Federation of Trade Federation fashion brand apparel industry alliance will form a strategic partnership with Mode Shanghai and will set up the Mode Shanghai Southern China office in Guangdong, hoping to help the fashion brands in Southern China to further open Shanghai and China's domestic and Asian markets.

The Mode Shanghai invited the Muriel Piaser lady from France (former Pr t- t- -Porter Paris fashion director) to attend yesterday's press conference.

The Shanghai fashion week and Mode Shanghai Organizing Committee presented the gift of Mode Shanghai to Ms. Muriel Piaser and held her ceremony as the honorary fashion director of Shanghai international fashion show.

After that, the leaders, invited guests and MS. Muriel Piaser held an interactive discussion on the topic of Mode Shanghai becoming the "Asian fashion trade hub" at the conference site.

At the time of media questions after the meeting, various fashion media attending the media visited the guests on the development of Shanghai fashion industry and Mode Shanghai as a professional fashion trade platform.

Ms. Muriel Piaser resume

2009 Pr t- -Porter Paris appointed miss Muriel Piaser as fashion director.

Ms. Muriel Piaser graduated from the higher public relations college in Paris, France. Her first job was in the public relations department of the famous Japanese clothing brand Atsuro Tayama, after which she served French brand Jean-Charles de Castelbajac and Jean Paul Gaultier.

After a period of fashion design, Ms. Muriel Piaser started her exhibition career as the business leader of Who s Next, who opened up a Fresh area for young designers in the exhibition.

In 2002, she joined the Pr t- -Porter Paris for Atmosph e re 's area, and was responsible for developing new markets.

In 2005, Muriel Piaser opened a new exhibition area The Box, mainly for creative accessories, and was held in New York in 2009.

In the same year, she was appointed director of fashion development department.

As the director of Pr t- Paris -Porter Paris, she is mainly responsible for the two exhibition areas of Atmosph re s and The Box in the Paris exhibition. In international business, she is mainly responsible for "The Train" and "Box" in New York and Tokyo in Japan.