Nanjing'S Major Shopping Malls Down Sale Promotion &Nbsp, Prices Rose By About 10%

Since last week, the sales promotion of the down jacket has been officially opened at the major shopping malls in Nanjing.

Reporters learned that this winter

Since last week, the sales promotion of the down jacket has been officially opened at the major shopping malls in Nanjing.

Reporters learned that this winter down clothing prices generally rose, or around 10%, compared to the previous focus on price war, this year businessmen pay more attention to the fashion of down jacket.

Prices have risen by about 10%.

"The price of the down jacket this year is not very large, about 10%, and the individual style has reached 30%."

Jinsheng department store central Taiping down town manager Yu told reporters that the price of down, fabrics, accessories and other prices, especially labor costs, compared with last year, up 15% - 20%, down clothing prices are inevitable.

Reporters in Taiping mall, Nanjing shopping mall and other shopping malls learned that the price of down garments ranging from two hundred or three hundred yuan to 1000 yuan, compared with the price of last year, there is no big difference.

"On the one hand, the Price Bureau controls prices more strictly. Most manufacturers use" real price "to label them. On the other hand, when prices are rising rapidly, the price of the down garments is not very different from that of last year, and manufacturers also want to boost sales.

Yu Jingli told reporters.

Focus on design fashion

"There are more than 5 down garments in the wardrobe, including purple, beige and so on.

Although she cried every year that she would not buy a down jacket again, she could not restrain herself from choosing a medium down eiderdown garment in Taiping market the other day.

"Warmth is a must. Fashion design is the most important. The material quality of leather is also in line with the current trend."

In fact, modern people are more and more in love with themselves.

In this regard, down jacket manufacturers are also worried about the idea, in addition to the simple warmth retention function, more and more fashion elements will be incorporated into the design of down jacket.

In many stores, fashion elements such as wave point, knitting, fabric splicing, lace and so on are often seen in down coats. The use of fur and other elements has enhanced the fashion sense of down garments, and the color of bright colors, candy colors and so on has made the down garments more lively.

Subdividing consumer groups according to different consumption needs is a major feature of this year's down jacket sales, setting different price ranges, and considering different consumption needs in style design.

"Taking into account the difference in consumer demand of different levels of customers, Bosideng invested a lot of resources this year to enhance the image of each store."

Bosideng brand leader said that this year launched a series of lightweight, fashion, leisure, classic and other series to meet the needs of consumers at different levels.

It is understood that Shan Bai this year also organized a number of down jacket, feather down clothing, parents down clothing for sale.

5000 down clothes for special price

Since last week, Yoobao, such as Taiping mall and Nanjing commercial building, will be opened one after another. Besides, the sixth down festival will also be opened today.

Shopping malls have made great efforts in brand introduction, activity and so on.

Although the beginning of winter has passed, the weather close to 20 degrees Celsius has played a certain role in restricting the sales of down garments.

The reporter understands, each businessman also promotes the down clothing sale through the bigger preferential strength.

The Taiping shopping mall, as the "first feather home of Nanjing", and the Taiping shopping plaza, which is located in the north of the bridge, is carrying out another four chain stores in Taiping down town. It launched the Yoobao club this winter.

From Friday to Sunday, the Taiping mall will also combine Bosideng brand and take out 5000 down coats for special sale of 98 yuan.

Yoobao will just open the Nanjing commercial building, and will continue to offer the greatest benefits to consumers with a larger discount.

In addition, today's opening of the mountain down feather Festival, duck, duck and other new down garments "100 of the total 40", Bosideng new 25% off sales, Shan Bai also took out a group of special price down clothing to buy at a time limit, giving consumers the greatest benefits.