Single Day Sales Exceeded 40 Million Yuan, Green Box Children'S Clothing Achievement "Double Eleven" Big Winner

The annual Taobao "double eleven" has greatly promoted the curtain down vigorously, and green boxes also frequently reported the news.

Last year, after creating amazing sales of over 10 million single day sales, the green box this year "double eleven" continues to be brilliant. Taobao mall, Taobao mart, green box official website, Tencent pat and other channels created a total sales of 40 million yuan on November 11th, 3.8 times the 10 million 500 thousand a day last year, and the green box once again created online shopping.

Green box sales record constantly refresh

Starting from 10 at 11 in the evening, the traffic volume of green box children's clothing shop began to gather in large scale, and many nets began to put goods in the shopping cart ahead of time.

From zero point one to November 11th, sales of green boxes began to show blowout growth, and only 1 hours easily broke through 1 million.

Nevertheless, the sales volume of green box has exceeded 10 million at 10 a.m. on the morning of 11, exceeding last year's "double eleven" all day sales. At 10, it began to peak again, and the volume of runaway horses rose rapidly, with an average of 50 thousand yuan per minute, a turnover rate of 4.6 per second, and sales exceeded 20 million, becoming the first Taobao sales of over 20 million sales.

According to relevant statistics, mother and baby in Taobao mall

Warm-up in advance leads to net mom shopping.

The biggest attraction of this "double eleven" activity is that all children's clothing brands under the green box children's wear all carry out the 50 percent off ceiling. This is also the only green box children's clothing full time half off packages a year. This kind of discount is too attractive for net mom.

In November 11th, how many net mothers are shopping in the big get-together? According to the green box customer service personnel, there are many net mothers consulting green boxes will participate in the double eleven activities this year during the "double eleven" activity preheating period.

As the activity is drawing near, the number of Internet mothers' consultation is also rising. Many net mothers begin to do homework in advance on the night of the 10, and the children's clothes have already been put into the shopping cart.

At 12 points, the chat box of customer service personnel is almost covered with the entire display. A customer service staff needs to open hundreds of chat windows at the same time, so as to cope with the rush of consumers.

Many net mothers have chosen the vigil at the same time, that is, zero hour and one time, after the business refresh the price, they will take the first time to avoid missing the favorite children's clothing.

"Although we have estimated traffic volume, it is still far ahead of our expectations."

Green box operator said.

Green box "forage first"

The so-called "soldiers do not move, food and grass first", the green box in the "double eleven" to produce such a perfect answer, thanks to their brand strength and influence, but also benefit from their early preparations: goods, warehousing, logistics, customer service and other comprehensive challenges.

For the "double eleven" crazy activities, the green box began to prepare for the war 3 months ahead of schedule.

In view of last year's love for feather and down products by double eleven customers, the green box has increased the chip of feather products this year, and has carefully prepared various high-end quality down garments for children, fully ensuring the needs of customers.

In order to avoid the rapid sale of hot money, the green box has prepared enough supplies this year, and its style is more than 700 more than that of last year. The brand has also increased to 7. In addition to the original love manufacturing, modern lady, Jeanne Baer, green box's new high street brand higirl this year, and the three Disney brands just signed up, they also took part in the "crazy rush" activities to cope with the impact of big traffic.

The tough logistics system has added chips to the "double eleven" campaign.

The green box promises that all orders will be shipped within 7 days.

In view of this, the green box not only communicated with the courier company in advance, but also increased the manpower to cope with the strong customer demand, and signed an agreement with the third party logistics company to ensure that the children's clothing was sent to the customers who were looking forward to it as soon as possible.

To cope with the strong shipping volume, the green box employees spontaneously organized to support the delivery of the warehouse. In November 12th, the single day shipment of the green box was as high as 50 thousand, equivalent to the more than 200 day Jingdong's delivery volume.

Considerate customer service is contributing to the high volume of sales.

In the face of overwhelming consultation, the customer service staff of the green box did not slack off so as to answer the customers' questions and try to minimize the customer churn rate as far as possible.

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"Safe children's clothing" boosts green box blowout

Insiders said that the green box "double eleven" sales explosion this year is not accidental. Last year "lightning" has received one hundred million of the financing. Since the green box announced that the whole line started the brand strategy, it has recently joined forces with Disney to set up the unshakable position of the first brand of children's clothing online.

From a local brand to a partnership with international children's clothing, the green box will gradually emerge from its international norm.

As a matter of fact, Disney's "partner" looks at the quality of partners in all aspects. This is a joint effort with the green box, mainly focusing on its excellent network marketing capabilities and design capabilities.

The green box, which is a leading brand in the field of e-commerce children's wear, has successfully worked with the famous children's clothing brand Disney. After the initial brand expansion, it has put the production of "safe children's clothing" in the first place.

The green box is the first enterprise to promise children's wear safety in China. Wu Fangfang, the chief designer, values the quality of the products. "We are doing children's clothing business. Every mother chooses your product and takes care of your brand. She gives you endless trust, and we can afford the trust of consumers and customers."

It is precisely because of a promise that she invested 5 million in the safety test for children's clothing. This year's children's clothing listed in the autumn and winter green boxes all had fabric, clothing and needle inspection reports.

The inspection of green box fabric and clothing is the national authoritative inspection agency: the national ecological textiles quality inspection center and the Guangdong provincial quality and Technology Supervision Bureau directly under the inspection agency -- Guangdong Guangzhou textile product testing institute, Shanghai quality supervision and Inspection Technology Research Institute (chemical industry footwear quality supervision and inspection center).

With the rapid development of e-commerce, the emergence of green box has attracted more and more attention. It has stood out in the new round of children's clothing brand competition, and has become the first brand of children's clothing sold in the network children's clothing.

Every year, hundreds of thousands of mothers find the satisfactory clothing products for children through the green box platform, and the speed of development is amazing.

In fact, at the time of rapid development, the green box has not forgotten to practice internal skills, while consolidating the line, taking into account the development of offline stores, the opening of the green box entity store has entered a substantive operation.

On the day of November 11th, Wu Fangfang, the green box CEO, sent two emails to all the staff of the green box. Wu Fangfang said with enthusiasm: "in the course of life, we always need a struggle to prove the value of our existence, so that all enthusiasm and hard work can be relied on, so that some ideals and honors can be found.

This is the green box! {page_break}

News link: Green Box Company Profile

The green box is a children's fashion company with good design and quality. It has formed a perfect design, development, production and sales system.

The company aims to create the top Chinese children's clothing brand and create a first-class children's wear e-commerce platform.

At present, the green box series children's wear has become the first brand of children's wear for children's wear.

Green box exclusive network platform address: www.lvhezi.com.

The green box series children's clothing design is all inclusive and well chosen. It perfectly integrates the European aristocratic temperament and the oriental elegance and beauty, striving to turn every garment into an excellent display of the unique temperament of the children.

While focusing on design, green box series brand children's clothing, especially green, safety and environmental protection, pays attention to the safety of each clothing product, and the cultivation of children's inner culture and taste.

At present, there are 7 brands of Miss Green box, miss Jeanne, Baer, higirl, and seven princesses, Mitch Mini, Vigny bear and so on.