New Vision Of Jinjiang'S Scientific Development: From Grass Roots To Two Wings

At the end of the year, exciting news came from Jinjiang. From 1 to October this year, Jinjiang achieved a GDP of 41 billion 352 million yuan, an increase of 15.5%.

The total fiscal revenue reached 5 billion 104 million yuan, an increase of 25%, and it is expected to exceed 6 billion yuan in the whole year.

Since the county was set up in 1992, Jinjiang has ranked the top ten "strong counties" in economic development for 15 consecutive years, ranking sixth among the top 100 counties (cities) of the county's basic economic competitiveness.

Yang Yimin, Secretary of the Jinjiang municipal Party committee, said that the current economic development and social change in Jinjiang is in the strategic period of opportunity and in the period of development and pformation.

Under the guidance of the spirit of the 17th National Congress of the Communist Party of China, Jinjiang should thoroughly implement the Scientific Outlook on Development, with a sense of crisis, a sense of urgency, a sense of responsibility for the people and a sense of mission that we cannot afford to lose. We must correctly handle the important relations which are related to the overall situation of economic and social development, promote the sound and rapid development of the economy and society, and strive to take the lead in the construction of the Economic Zone on the west side of the Straits.

Jinjiang, a city famous for "Jinjiang manufacturing" and "Jinjiang mode", stands at a new starting point for development.

In recent days, our reporter has gone deep into Jinjiang's urban and rural interviews, and is pleased to find that Jinjiang is making new explorations and practices in implementing Scientific Outlook on Development and building a harmonious society.

In particular, Jinjiang's industrial development started from the grass-roots industry. After years of development, it has realized the leap from product management to brand management and capital operation, so as to achieve a new situation of "two wings flying together" between brand and capital.

Brand driven: the new meaning of Jinjiang's "model" is from Quanzhou to Jinjiang, with billboards on both sides of the road, Heng An, Anta, Jin Ba and seven wolves.

Everywhere are well-known brands that consumers are familiar with.

Jinjiang authorities told reporters that Jinjiang has 79 well-known trademarks in China and 24 famous brand products in China. It has become the county level city with the most "national brand" brand in the country.

Brand driving has become an important driving force for economic development in Jinjiang, and the development of Jinjiang brand driving strategy has gone through a long process of exploration and pformation.

Since the beginning of reform and opening up, Jinjiang has started many small factories and small workshops from the "three leisure" of "idle people, idle rooms and idle funds".

With sharp market smell and cost advantages, starting from imitation and OEM, most enterprises in Jinjiang have quickly completed their early development and accumulation.

In the early 90s of last century, with the increasing market competition, quality and brand became an important means of enterprise competition.

Jinjiang people find it embarrassing to face the city's private economy "full sky star", the real name of the famous brand is only "a few".

In 1992, when Jinjiang withdrew from the county, the government and enterprises in Jinjiang began to explore the way of private economic development: in 1995, the Jinjiang government put forward the slogan of "quality setting up the city"; in 1998, the slogan of "brand building market" was put forward; in 2002, the concept of building "brand capital" was put forward.

At the same time, preferential policies were introduced to reward enterprises with remarkable achievements in technological innovation and brand cultivation. According to incomplete statistics, Jinjiang has invested more than 100 million yuan in recent years.

The government's encouragement and support and enterprise's self awakening hit each other.

Anta became the first crab eating person to ask for celebrity endorsements.

In 1999, Anta came to the world table tennis champion Kong Linghui as the spokesperson, and achieved unexpected results. Anta soon became the leading enterprise in the sports shoes industry.

The success of Anta has played an exemplary role in other enterprises. At one time, the "star + advertising" style "brand building movement" was thrived, and many stars landed in Jinjiang as spokesmen.

In the licensing movement, many enterprises set up brand image, strengthened internal management and quality control, and began to pay attention to the construction of enterprise culture.

The implementation of brand led the "made in Jinjiang" market in the market competition, Anta sports shoes, heart printed paper towel, seven wolf wolf jacket, Xun Xing zipper and other 10 products ranked first in the market share of similar products in the country.

From "one" to "103" brand names, Jinjiang has completed the reconstruction and pformation made in Jinjiang in 15 years.

For the connotation of brand driving, Jinjiang people have their own unique understanding. Besides building brand, they should work hard to build industrial brand and city brand, and realize the gradual promotion and win-win cooperation of the three.

Over the years, Jinjiang has been leading the famous enterprises, extending the industrial chain, promoting industrial agglomeration, forming an industrial cluster with textile, clothing, footwear, building materials and food as the terminal products, and has established the leading position in the industry.

At present, Jinjiang produces 60 million pieces of jacket each year, accounting for 1/5 of the total sales of world jacket; sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output.

At the same time, the output of Jinjiang's outer wall brick accounts for 65% of the total output of the country, and the glazed tile basically monopolies the national market.

Candy production accounts for 20% of the country's total output.

The annual output of umbrellas is nearly 300 million, and the annual output and export volume account for 18% and 26.7% of the total respectively.

Jinjiang has successively won the title of "national brand" brand named "world jacket city", "China's textile industrial base", "China's zipper capital", "China Shoes Capital", "strong county of China's food industry", "hometown of Chinese stone" and "China Umbrella City". It has become one of the important manufacturing brand bases in the country. "13"

One of the attractive brand names, and a high gold content industrial brand, has made the "Jinjiang made" brand signboard, and has achieved the popularity and reputation of the "Jinjiang city" brand in China.

Capital operation: the new power created by Jinjiang in July 10th, Anta sports landed in Hongkong stock market.

In September 25th, plum umbrella was listed on Shenzhen Stock Exchange.

Since the beginning of this year, Jinjiang enterprises have been doing a lot in the capital market. There are 4 companies, namely, Anta, Fuxing, Fuxing and meihua.

At present, the number of listed enterprises in Jinjiang has reached 9, and it is estimated that there will be about 25 enterprises in 2010, and the "Jinjiang plate" in the capital market will come out.

Experts pointed out that Jinjiang's private enterprises have gone through two stages of product operation and brand operation, and are heading for the stage of capital operation.

Now, Jinjiang has gathered five traditional pillar industries, including footwear manufacturing, textile and clothing, chemical fiber industry, building ceramics, light industrial and miscellaneous products, and five new advantages industries, including chemical fiber, vehicle machinery, biological medicine, paper products, and new materials. The industrial chain is complete, and the gathering trend is obvious. It has a larger market share and a higher industrial status, with an annual output value of about 60000000000 yuan.

Driven by these industrial clusters, there are nearly 200 enterprises with over 100 billion yuan in output value, and quite a few of them have the conditions for listing.

As early as 2002, when Jinjiang put forward the idea of building "brand capital", it had the idea of "two wings to fly together" to achieve brand and capital.

Since the beginning of this year, Jinjiang has grasped the new opportunities for the development of the domestic capital market and actively promoted the restructuring and listing of enterprises.

In January 18th, Jinjiang held the first symposium on restructuring and listing of enterprises, and set up an expert advisory group composed of 20 persons for restructuring and listing. Its members include experts from Shanghai Stock Exchange, Shenzhen Stock Exchange, and some financial and securities institutions.

Jinjiang has also formulated a series of policies to support the listing of enterprises from the aspects of Finance and land use.

According to the general idea of "reserve a batch, cultivate a batch, declare a batch, a group of listed", Jinjiang strictly screened and identified 41 listed reserve enterprises.

Through listing, Jinjiang enterprises have ushered in new opportunities for development.

Capital operation has also become a new driving force for the development of Jinjiang, which has brought strong capital flow to Jinjiang enterprises.

According to statistics, with the direct financing of the capital market, 9 listed companies raised 7 billion 270 million yuan in capital and successfully completed the rapid expansion of low cost and enhanced market competitiveness.

As the first listed company in Jinjiang, "Heng an international" was officially listed on the Hongkong stock exchange in December 8, 1998.

Relying on the promotion of listing, Heng An has achieved rapid growth: from 1985 when Heng was founded, the net assets of enterprises were about 800 thousand yuan, and the net assets of enterprises reached 2 billion 800 million yuan in 2006 and 3500 times in 21 years.

Similarly, since 2004, the main business revenue and profit of the two listed companies of Feng Zhu and seven wolves have increased by 40% and over 30% annually.

Listing has enhanced the core competitiveness of Jinjiang enterprises.

In the process of promoting the listing of enterprises, the government and enterprises in Jinjiang step by step to go on the market is the one-sided concept of financing. Based on improving the corporate governance structure, planning long-term development strategy, and establishing a modern enterprise management system.

Xun Xing zipper landed on the SME Board of Shenzhen Stock Exchange in 2006. It has become the largest and second zipper manufacturer in the world.

Shi Nenghui, President of Xun Xing company, said in an interview: "after the listing of Xun Xing, property rights are clear, management is standardized, and the competitiveness of enterprises has also been greatly improved."

At the same time, the listed companies have further extended the industrial chain through raising funds to invest in new projects, and spawned a large number of supporting small and medium-sized enterprises to develop together, consolidating the dominant position of Jinjiang industrial clusters, and further enhancing the overall competitiveness of the regional economy.

Data show that the number of small-scale taxpayers in Jinjiang has increased rapidly this year, mainly due to the standardized management of some listed companies, which has led to a large number of supporting SMEs to pay taxes in good faith and standardize their operations.

Practice is endless and innovation is endless.

It is precisely to constantly adapt to the economic development situation, constantly crack the shackles of enterprise development, Jinjiang's industrial pformation and upgrading is accelerating, brand operation and capital operation "two wings fly together" strategy is accomplishing "Jinjiang create" new glory.