Clothing Brand: Big Demand For Small Accessories

There are few industries like the current Chinese clothing industry, which are both dangerous and prosperous.

The accessories are very small, and the cost is only a small part in the apparel industry supply chain, but its role in "China creation" can not be underestimated. For example, the small sewing thread, if opened, is also a serious blow to the brand image of the clothing industry. The use of accessories such as buttons, sequins, zippers, metal fasteners and so on can improve the costume design to another level. clothing What are the urgent requirements for the excipient enterprises?

Li Xiao, design director of Shanghai point commerce and Trade Co., Ltd., in an interview with our reporter, said that the excipient industry and the clothing industry are interdependent upstream and downstream partnerships. Clothing, as a leader, can not form an effective whole without the cooperation of accessories. Nowadays, the fast developing garment industry also sets higher requirements for accessories. Cooperation and coordinated development between the two industries is the common need for China's garment industry and accessories industry to mature.

Fashion demand

Fashion today is a very prominent feature. And this fashion expression can not be separated from the use of accessories. Whether it's an internationally famous designer or a young designer, they all know well. clothing The importance of excipients to a piece of clothing that can never be ignored.

Li Xiao said that as a fashion designer, more attention is paid to accessories to reflect the designer's design wisdom and inspiration, fully embodies the fashion personality of clothing. For example, in the design of the details of the cuffs, chest, neckline, pocket, waist and trousers pocket, designers often use hot drills, sequins, lace and metal fasteners to play the role of decoration and finishing touch. A plain dress often appears to be different because of the clever embellishment of some accessories. Now accessories such as zippers, buttons, hot drills, metal fasteners and so on are becoming more and more emphasized and used in fashion design. Whether they are high-end wedding dresses or popular fashion women's wear and casual wear, they are decorated with a sense of design, and their grades and values are greatly changed.

Nowadays, domestic garment accessories enterprises have springing up like bamboo shoots, all of which indicate that our garment accessories industry is developing and growing, and the garment accessories market has tremendous business opportunities and potential. On the other hand, it also indicates the strong demand for garment accessories produced by the rapid development of garment industry. "But the number of domestic high-end accessories production enterprises is relatively small. As a garment enterprise, we hope to buy low cost and high quality excipients from China, but we find that there are few enterprises that run high-grade materials. Li Xiao said.

However, it is understood that excipients also have difficulties. Many enterprises believe that production, Management High grade excipient risk is great. According to a person who sells high-end materials, their brand material is superior to other materials in terms of physical and chemical properties and wearability. But because of the high cost of raw materials and complex manufacturing processes, the unit price of the product is 4~5 times higher than that of ordinary materials, and is about 10 times higher than that of low-grade materials. As a result of price factors, sales in China are not large, and only a few high-end international brand garments adopt this product, so the risk of high-grade accessories is greater.

Environmental protection requirements

As for the clothing industry, with China's WTO accession, the textile export quota is not the main contradiction of the textile and garment industry. Instead, it takes the environmental indicators of product quality as the new export restriction of "green trade barriers"; on the other hand, the concept of "green environment" has gradually deepened. The environmental protection of clothing can not be separated from the environmental protection of Kaiyuan materials. Therefore, apart from the two functions of practicability and decoration, accessories must be healthy, safe and environmental friendly.

"At present, the excipient products such as zippers and other accessories produced by some excipient enterprises have varying degrees of exceeding the standard of heavy metals and free formaldehyde. As for more details, they will not be noticed by the producers. These factors often bring great risks to the brand of clothing used, because the harm to consumers is not the accessories enterprises, but the clothing enterprises. Li Xiao thinks.

A manufacturer of sequins told reporters that the surface of the sequins produced by them had been treated with a certain degree of technology. They were very smooth. They did not scratch the skin, nor did they have any adverse effects on the skin.

Of course, the concepts of "green products" and "eco textiles" are deeply rooted in the hearts of the people. They will also require accessories to meet the needs of the garment industry and move towards high-tech, functional, informational and green. environmental protection And so on, so as to satisfy people's endless pursuit of clothing.

Many domestic excipient enterprises pay more and more attention to the responsibilities of "health, safety and environmental protection". For example, implementing ISO14000, OKO-TEXI00 and other international standards, standardizing the production process, ensuring cleanliness and energy saving, and ensuring product quality and stability. That is to say, adopting the technology of "pre processing of environmental protection law" and "finishing after physical method", the products meet the requirements of ecological textiles. Modern biological enzyme technology is used instead of traditional alkali oxygen chlorine bleaching process, with little environmental pollution and harm to human body. Suspension of pine drying is used to replace the traditional high resin shrink prevention technology by physical mechanical shrinkage finishing technology, which solves the contradiction between washing size change and free surface methylene aldehyde, and ensures that the free methanol content is less than 50PPM.

In addition, high quality brand clothing has been launched by the industry known as "green suit", "green suit" non adhesive lining suit. The non adhesive lining suits are made of pure wool thin fabric, and the inner liner does not use chemical synthetic adhesive lining, and natural materials are used. Clothing production was originally low pollution, and chemical adhesives are not used. Because non adhesive lining suits can be washed, there is no environmental problem of chemical adhesives and dry cleaners.

Technology requirements

"There are many problems in garment accessories products that need to be solved by relying on science and technology, such as clothing anti-static treatment." Li Xiao said, "especially in the northern part of China, the weather is dry in autumn and winter, and the top ladies' skirts are affected by their absorption on the body. High grade men's suits are easy to generate static electricity when they wear them off, causing the original flat cashmere shirts and shirts to become wrinkled, causing little embarrassment.

However, due to the constraints of domestic textile technology, fiber technology and dyeing and finishing technology, some of the anti-static fabrics and materials in the market are realized through finishing. After two or three washings, the antistatic effect of the antistatic clothing has been greatly reduced, and the function of antistatic has disappeared. It has not fundamentally solved the problem of clothing antistatic. Another part of the anti-static fabric and linings, though conductive wires are added to the fabric, are not completely conquered because of the difficulties in processing and finishing technology, and the fabric feels poorly. Therefore, they are basically used in the processing of work clothes and protective clothing and can not enter the middle and high end clothing market.

Garment accessories enterprises are working hard to develop new products through technological innovation. Generally speaking, the technological development of excipient enterprises is not simply to increase functions, but to integrate design, cost reduction and mechanical development elements together. Many enterprises expect new product development to bring more business opportunities. A number of products, such as Yike technology, have won the title of new products of provincial and national level. Among them, "a high permeability black carbon interlining" has been granted the utility model patent by the State Intellectual Property Office. The "low formaldehyde spinning shrinkage lining" has been included in the national key new product plan. Country Torch Program project, the company has also been listed as a state-level key high-tech enterprises.

Although China can achieve the annual production volume of billions of meters, most of them are middle and low grade products. There is still a certain gap between the production of lining materials and the demand of the fast developing garment industry. Polyester, nylon and rayon fabrics are the main market players. Although the polyester fabric has the characteristics of easy washing, fast drying and strong fastness, it has poor permeability and easy to generate static electricity. The advantages of nylon fabric are elastic resilience and abrasion resistance, but it is poor in shape and heat resistance. Although the properties of rayon yarns are close to cotton fibers, they are comfortable and soft, but are easy to deform, have low strength, and have poor fastness and color fastness. In recent years, acetate fiber has become a popular new favorite. Acetate fiber is superior to viscose fiber in hand feel and elasticity, to a certain extent, it has the effect of silk, but its strength is low, its moisture absorption is poor, its wear resistance is poor, and its shrinkage rate is large.

At present, China can be called a large producer of garment accessories such as linings and zippers. Not only the total output of various auxiliaries is high, but also through the use of advanced science and technology by accessories production enterprises, we constantly strengthen product research and development, introduce advanced technology and equipment from abroad, improve technology, and gradually narrow the gap between China's excipient industry and international advanced level, so that the technological content of China's accessories products continues to increase, and the quality of products continues to improve. Many products have been exported to international quality standards. With the development of production, there are now a number of excellent garment accessories production enterprises such as Ningbo Yi Ke Technology Industrial Limited by Share Ltd, Jin San FA new textile group company, Zhejiang Weixing industrial development Limited by Share Ltd, Shanghai East Dragon zipper Co., Fujian Xun Xing zipper (Group) Company and Wenzhou garment industrial base. The key production enterprises of these garment accessories are trying to develop in the direction of scale, serialization and branding.