2011 Ningbo Garment Fair Has Made Remarkable Achievements In Its Industrial Pformation.

Ningbo is famous for its large clothing market.

Zhou Xueming, deputy director of the Ningbo Municipal Commission of letters, said that as Ningbo's traditional advantages

Even more gratifying is that in recent years, garment enterprises in Ningbo have been actively exploring pformation and upgrading, which has made Ningbo gradually move from a garment production market to a strong garment design market.

Mergers and acquisitions of foreign enterprises to enhance their strength.

In 2008, Ningbo's largest textile industry.

Listing and financing, developing main business.

In November 2005, Shenzhou International Group Holdings Limited was successfully listed in Hongkong.

Using the $100 million fund raised by the stock market, Shenzhou group has introduced the world's most advanced equipment from Europe, and has incorporated a series of independent innovation technologies into the warp and weft threads of the fabric. The competitiveness of the knitting industry has jumped to the top of the domestic industry at one stroke, and Shenzhou has become the largest knitting enterprise in the country.

In the first selection of the 500 most valuable brands in China, there were 7 fashion brands in Ningbo, including YOUNGOR, Shanshan, Vico, Luo Meng, Bo Yang, PE Luo Cheng and Luo Zi.

At present, Ningbo clothing industry already has 20 famous brand products and 25 well-known trademarks in China.

Big enterprises are innovating and changing, and many small and medium enterprises are also striving to advance.

The knitting industry in Xiangshan has a long history, gathered more than a thousand small and medium-sized knitting enterprises, and formed a relatively complete set of weaving, bleaching, dyeing, printing, finishing, embroidery, clothing as one of the industrial chain, floating horses, Nike, Valentino and other international famous brands have set up a licensed processing factory here.

So far, Xiangshan county has been awarded the "famous knitting city of China" twice by the China Textile Industry Association.

From the production of clothing to fashion, a large number of cutting-edge garment enterprises have risen rapidly, and the garment industry has turned magnificently.

In 2000, Taiping bird group created the "fast fashion virtual development mode". With the product positioning of "parity, fashion and variety", it launched more than 7000 new products every year, using the brand virtual joint operation mode of "creative design + terminal network" to realize the rapid pformation from apparel production to brand operation to fashion manufacturing.

In 2010, the overall sales scale of Taiping bird group exceeded 5 billion 300 million yuan, sales of clothing exceeded 3 billion yuan, and maintained a growth rate of more than 40% for several years.

In November 11, 2010, the sales volume of Taobao mall of Bo Yang home textile company has exceeded 21 million 560 thousand yuan, ranking the highest in all Taobao category sales champion, creating the highest record in Chinese e-commerce history.

E-commerce has also become the main way of marketing of Bo Yang Group.