Shaoxing Expo Home Textiles: Tens Of Millions Of Annual Underwear Sales Of Tens Of Millions Of Research And Development

A product has been researched and developed for three or four years and spent about 10000000 yuan.

Located in the new area of Po River.

"It is not the quality of products that do not pass through, but the special effects of products, which are faced with consumers' questioning."

The company official said, at present, the product is only a "ID card". They hope to pass the newspaper to see if there are any good ideas or a good way out.

Huang Huang, general manager of Expo home textiles Co., said that three or four years ago, he devoted about 10000000 yuan to develop a kind of underwear.

Under the cooperation and communication, a new type of energy modified fiber with health concept has been developed successfully.

The underwear made of this kind of fiber is actually a far-infrared fabric. It releases a far-infrared ray by activating the radiation of the fiber, which is similar to the far-infrared wavelength of the human body, and resonates with the 5 centimeter skin tissue, resulting in the rapid circulation of the body's blood micro circulation, and has the health care function.

I didn't expect sales to go through the marketing stage.

According to the briefing, in order to facilitate consumers to buy, they set up a special promotion in a drugstore in the city, but I did not expect to sell dozens of items from the beginning of last year to now.

Is there any publicity effect? Many consumers are skeptical.

Yesterday, reporters at the drugstore counter saw the inquiries.

Huang also wants to promote the product as a medical technology product.

He once worked for some hospitals in the city to cooperate with them. They invested money to invest in experiments, and promoted them to doctors and patients. However, because there was no relevant health department certification, finally, they could only eat a "closed door".

What is the result of innovation?

Huang Zhen has also analyzed the reasons. The most important problem in front of us is the price. It costs a hundred yuan to buy a pair of underwear and the price is a little high.

Besides, the most important reason for consumers to be skeptical is the distrust of the wearing effect.

It is understood that the far-infrared modified fabric has obtained the title of the Chinese Health Care Association's public health product of Chinese health products, and has the inspection report of the China Health Care Association's health function textile standard certificate and the national textile product quality supervision and inspection center and the China Textile Science Research Institute test center.

However, if there is a certification of curative effect, the relevant departments say that it is necessary to pass clinical trials. Besides spending a lot of money, it will take several years.

"Very optimistic about the market prospects of far-infrared modified fabric products. Sometimes I really want to give up, but I can't afford to hurt it.

I hope you can help us come up with ideas and how to go next. "