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Pursuit Of Charm, Popular Growth Triangle, Women's Clothing Consumption First Value Concept

2011/9/13 8:42:00 40

At the beginning of this year, Jiangsu Jingyang Group Co., Ltd. launched a campaign aimed at adult women in the Yangtze River Delta region of China.

clothing

A questionnaire survey was conducted on the consumption concept. A total of 263 people were surveyed. The respondents were adult women aged 30 to 50 in the Yangtze River Delta region of China. The survey lasted from January 2011 to February.

The purpose of the survey is to analyze the components of clothing value factors of adult women in the region, with a view to carrying out the garment values.

market

Subdivision analysis is conducted, and the characteristics of garment selection standard in different market segments are studied. Finally, the differences of clothing purchasing places in different market segments are studied.

"With the rapid development of China's economic level, people tend to be individualized, diversified and grade oriented.

fashion

Change.

Adult women shoulder the responsibility of dressing themselves and their families. They are an important group of clothing consumption. It is of great significance to analyze and study their changes in dress values and the characteristics of clothing purchase behavior.

The director of Jiangsu Jingyang group limited further explained the special significance of the questionnaire survey.

According to the survey results, the most important factor in the clothing values of the adult women in the Yangtze River Delta area is the pursuit of charm popularity, followed by the pursuit of unique tastes. The smallest proportion is "pursuit of practical convenience" and "pursuit of a lot of cheap goods".

"This reflects the subversive change of dress values of adult women in the region. They are no longer proud of frugality as their grandparents and their mothers are. They are mainly pursuing the charm, pursuit of unique taste, pursuit of individual rationality and high price brands. Secondly, the pursuit of recognition and pursuit of new fashions through dressing is another economic application and practical convenience.

The changes in their dress values will inevitably lead to changes in their clothing consumption behavior, providing their unique development space for clothing production and sales.

The executors of the questionnaire were analyzed.

On the choice of shopping channels, the survey results show that shopping centres and department stores are the first place to purchase, while the latter is the exclusive stores.

Although this questionnaire is located in the Yangtze River Delta region, the garment industry in this region has relatively high speed and affluence, which can be taken as a microcosm.

At present, middle-aged women are the main body of clothing consumption. Their consumption values change their clothing consumption behavior constantly. The clothing industry should always grasp the characteristics of these changes, so as to create suitable brands, develop suitable products, identify appropriate sales channels and locations, formulate appropriate marketing strategies, and create new space for adult women's clothing market.