Home >

Down Jacket Enterprises Compete For "Non Feather Down Products"

2011/9/8 9:41:00 48

It is clearly down jacket.

enterprise

The booth shows the fashionable and light casual clothes displayed by the models, which is a new sight seen by reporters yesterday at the Jiangsu international clothing festival.

Reporters interviewed found that, influenced by factors such as cost and market, the down garment enterprises once positioned as "watching the sky for dinner" are actively breaking through the passive situation of "being constrained by heaven" through innovation strategy.

Yalu made a pink model on the booth, which is a special design of Yalu for its brand new casual wear brand.

Jiang Li, the head of Nanjing Yalu Clothing Co., Ltd. said that Yalu casual dress has set up counters in 12 shopping malls, including Golden Eagle, including Nanjing, and the market response is good.

Jiang Li admitted that it is too limited for enterprises to make only down garments. In recent years, the shopping malls have been upgrading, and the down garment enterprises have to keep pace with fashion.

Second, the down clothes are very seasonally strong, and they went to the autumn and winter to find the cabinet, not as good as usual to decorate their own cabinet to hit the brand.

Moreover, the profit rate of casual wear is higher than that of down garments. Diversified development has many advantages for enterprises.

Entering the Bosideng booth, reporters also found that there was no such thing as previous years.

like that

All eyes are down garments.

This year Bosideng's booth is divided into 3 districts, one of which is down coats, the other two are men's and women's casual wear.

Gao Dekang, chairman of board of directors of Bosideng International Holdings Limited, told reporters that casual wear has become a new industry with strong stamina in their company. Sales account for more than 7% of the company's total performance and show rapid growth momentum.

Perhaps many people don't know that bostin's casual outfit is almost synchronized both at home and abroad.

In addition to the extensive shops in China, they have opened 84 Boston casual men's wear stores in the UK.

In June this year, Bosteng spent more than 20 million 50 thousand pounds to buy a building in Oxford street, London, and plans to open a global flagship store before the London Olympic Games in 2012.

Bosideng has become the only clothing company in the country that goes out to open chain stores.

Not only the Yalu and Bosideng, but also reporters.

Exhibition hall

In a walk, we found that most of the down duty enterprises in the exhibition hall were testing the water non feather strategy, and the non down products were more or less displayed on the exhibition stand.

How will the down garment industry go in the future?

In the industry for more than 30 years, Gao Dekang, the boss of Bosideng, has his own experience: to live well, we must rely on R & D and diversification.

Their company has set up a post doctoral workstation to develop fabrics with high human comfort to cope with market competition.

In the field of down garments, enterprises are also trying to innovate. This year, they developed ultra-thin "autumn feather". One garment weighs only 260 grams, so that the hot season of down garments is advanced to nine and October.