Is Chinese Clothing Really Not Confident?

All along, the industry acquiescence in such a way of saying:

Since 2011, the industrial and economic environment at home and abroad has been changing: the price of raw materials has fluctuated greatly, the rating of the US debt has been lowered, the domestic monetary tightening has been tightened, and the prices of labor, land rent, energy and logistics have risen.

And for foreign trade clothing manufacturing industry, the most negative pressure, such as tariffs, trade barriers, and other national competitors for the local textile and garment industry.

This changing industrial environment has once again stimulated the vulnerable people of clothing.

However, we are pleased to see that in the first half of this year, the Chinese costume NPC wrote two words: confidence.

Benefiting from the optimistic expectation of the concept of "big consumption" in the second half of the year, in the 8 months from the end of the month, from the point of view of fund concern, the clothing industry value was 28.02, which has surpassed the average of the past 10 years.

As for the securities market, men's clothing enterprises have obvious advantages, for example, the share price of the seven wolves rose from 34.10 yuan to 38 yuan, and the cumulative increase was more than 14%.

Because of its control over the terminal and the strong bargaining power of the upstream enterprises, the well-known brand clothing enterprises will have a bright future in the second half of the year.

With this growth, industry differentiation will further intensify, and industries with integrated industrial chain and efficient supply chain integration will have the opportunity to expand the market.

Men's clothing is widely recognized as the most growth industry category in the second half of the year. The overall valuation level is expected to increase by 20% by the end of the year.

Judging from the current situation of ordering in autumn and winter, the middle and high-end men's clothing, especially the high-end business men's clothing, will be stable in the second half of the year.

Under the pressure of cost, the high cost of "licensing" has destroyed the brand dream of many costumes.

As a result, the developing small and medium-sized garment enterprises are concentrated on the line, and a new round of brand operation is carried out with the "low threshold and low cost" online shopping brand.

In this "online licensing" boom, the watershed will appear in the second half.

In terms of foreign trade, in order to avoid more intense tariffs,

In the face of the changing industrial environment, a low cost "made in China" era is fading away. China, which has enjoyed more than 30 years of demographic dividend, has ushered in the turning point of Lewis (a shift from surplus labor to shortage). Quite a few garment enterprises are experiencing a pition period from "labor advantage" to "talent advantage".

Because of the stereotyped understanding of the traditional clothing manufacturing industry, the clothing industry has a natural disadvantage in attracting outstanding young people compared with other emerging industries.

Compared with the shortage of skilled labor, management personnel, marketing personnel and design personnel "employment difficulty" will become the biggest problem in the second half of the clothing human resources market.