The Core Of Building An Independent Brand Is To Grasp The Pricing Power Of The Product.

build Independent brand The core is to master products. Pricing power Only by mastering the pricing power of products can enterprises ensure reasonable profits in the operation and avoid the greatest difficulty of being confronted with people when confronted with unexpected difficulties.

Many leather products enterprises used to export to large international distributors or to produce famous brands instead of considering other orders. This is undoubtedly a quick way to make profits when the labor cost is low. However, with the increase of labor costs, facing the competition of lower labor prices in the late developing areas, the processing enterprises are facing more and more competition. Profit space Squeezed continuously, some of them are even unable to continue because of shortage of funds. Management 。

On the contrary, independent brand enterprises control the high-end areas of the manufacturing industry, such as channels and design, so they control the pricing power of the whole production chain, and can deal with the problems in the industry competition timely through the internal coordination mechanism. In the current complex environment, the fact has emerged: large enterprises with independent brands can cope with difficulties by more flexible management methods, and small and medium-sized processing enterprises lack Whirl The survival is facing enormous challenges.