Kangnai Borrows Overseas Chinese To Enter The International Market

As one of the earliest enterprises to implement brand strategy in China's leather shoes industry, Kangnai group has opened more than 120 stores in a dozen countries such as the United States, Italy and France, and has entered the mainstream business circle overseas.

Kangnai dare to step out of the country, what is it on earth?

Zheng Xiukang, chairman of Kangnai group, said that the first thing was to take the Kangnai brand out of China with the power of Chinese and overseas Chinese.

After a period of research and analysis, Kangnai people found that about 400000 overseas Chinese in Wenzhou are distributed all over the world. This is a unique gold sales channel.

Every year, Kangnai participates in large shoe exhibitions all over the world.

Kangnai made full use of this occasion to publicize Kangnai brand and the idea of going out to create brand.

Kangnai's determination to go out to create an international brand coincides with those of overseas Chinese who have business intentions.

Next is to build a good image of Kangnai brand overseas.

In order to expand the popularity of Kangnai brand overseas, foreign distributors first chose to advertise in Chinese and American newspapers, magazines, buses and street signs.

Overseas Chinese and Asian descent such as Rome, Milan, Paris and Athens are all readers of Chinese newspapers such as the European times and the European times.

Through publicity, this group has not only become a loyal consumer of Kangnai leather shoes, but also some of its elites have developed into Kangnai franchisees.

At present, Kangnai's overseas stores have been set up along the street, opening to the host country's shopping malls to set up exclusive stores and monopoly counters, and gradually go to the main sales channels of host cities, so that Kangnai products are gradually recognized by the market and further enhance the popularity of Kangnai brand.