Outdoor Sports Are Heating Up &Nbsp, And Footwear Consumption Is Rising.
August 12th, reporters learned yesterday from Taobao's data that outdoor sports are heating up rapidly.
outdoors
The sale of equipment online is very popular, and footwear consumption is the most.
Judging from the ranking of the 4-6 month turnover of outdoor products, Tianjin ranked the top eight.
Taobao executives said sales of outdoor products, especially footwear, were also rising as outdoor sports increased and tourists increased.
"
Gym shoes
Outdoors,
Casual shoes
Canvas shoes, sandals and so on are the largest sales of footwear, of which men's shoes sell more than women's shoes, the proportion is about 5:4.
For ordinary tourists, casual shoes and canvas shoes are enough to go out, and for professional outdoor sports shoes, outdoor sports shoes and outdoor brand shoes are very necessary.
"We notice that consumers of sports shoes and outdoor shoes are generally of a very large age, mainly for outdoor sports enthusiasts aged 30-40."
The responsible person said that consumers of this age group usually have long-term and stable outdoor sports experience, and their choice of outdoor products is more about quality and quality.
In addition to outdoor shoes, clothing and bags, binoculars, outdoor lighting, tents and fishing equipment are expected to become good outdoor products in the second half of the year.
From the consumer analysis, the male consumers of outdoor equipment are significantly higher than that of women, the proportion is roughly 7:3, and men become the main force of outdoor products consumption.
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