Shanggao County Shoe Industry Aims To Stride Forward In The International Market

"In the 1-6 month of this year, there are 3 million pairs of shoes exported and domestic sales, and the annual orders are full. There will be 2 more production lines before the year, and more than 600 employees will be needed at that time." With the continuous increase of orders, PEAK (Jiangxi) company leader Wu Shuiping did not dare to relax for a moment, busy preparing for the new production line.

Behind this busy scene is the upper high county. Pou Chen Group The international footwear giants such as PEAK group and other international shoe giants as the core, take the specialization and division of labor as the link, integrate into the international market, and strive to build the development goal of "the largest shoe city in the central region". At present, the base has signed 49 shoe industry projects, 34 enterprises in place, including 22 shoe making enterprises and 12 supporting enterprises.

Upgrading the export oriented economy is an important part of the country's transformation of development mode. For this purpose, Shanggao county aims at optimizing the economic structure and enhancing the county's economic strength. Combined with the actual situation of the rural surplus labor force in the county, it focuses on the large group of large projects with intensive employment, and goes into the way of globalization and export-oriented economic development. In 2005, Shanggao County successfully introduced Taiwan Baocheng International Group, known as "world shoe king", and played its international brand effect, attracting PEAK (Hongkong) group, Taiwan Zhongan technology and Zhongjie. footwear industry A number of export oriented footwear production enterprises and supporting enterprises settled high.

With the influx of a large number of footwear enterprises, Shanggao County combined with the industrial situation, formulated the Shanggao County footwear industry development plan. Since 2009, we have gradually realized the development goal of "the largest footwear industry base in the central region" in four stages. According to the plan, by 2017, the total output value of the shoe base industry will increase by more than 20% a year, and its output value will reach more than 8 billion yuan. Have There are 1-2 enterprises with sales income of more than 1 billion yuan, 3-10 enterprises with annual sales income of over 100 million, and 50 shoe enterprises.

At the gate of Gao Yu Sheng company of Baocheng group, the author saw four or five large trucks loaded with shoes and sailed out of the factory gate. With the promotion of shoe industry and internationalization of trade, the snowball industry of Shanggao County shoe industry is getting bigger and bigger, and the industrial chain is getting wider and wider. 20 production lines have been installed, each production line has more than 3000 pairs of Nissan shoes, about 20000000 pairs of total production shoes, more than 16000 employees, and an additional investment of US $25 million has recently been built for the two phase of the project. The production line has been increased by 9. The international brand enterprise PEAK has successively added 6 new supporting projects such as the high frequency production line, the electric embroidery production line, the electric carving production line and the rubber sole production line in the past two years. The largest printing and packaging base in Jiangxi Province, Taiwan Zhong An technology company, also has 2 new production lines, and the investment capacity of 100 million yuan has already begun to produce foam and shoe lining for PEAK company. The project has an annual output of 60 million pairs of shoes with foam and 60 million pairs of shoes. It is understood that Yusheng company has been put into operation since March 2006. The upgrading of production scale and expansion speed of many shoe enterprises and supporting enterprises in the area has attracted more and more footwear enterprises to gather clouds and speed up the integration of the shoe industry in this county.

Hu Xiaolian, the two knitting team leader of the second workshop of upper high pick company from Jinjiang Town, told the author that the team had to produce four hundred or five hundred pairs of shoes every day, and the shoes produced were exported to Europe, the United States, Southeast Asia and other places. It is understood that PEAK achieved sales revenue of 290 million yuan last year, 13 million 123 thousand yuan in tax revenue, an increase of 150.7% over the same period last year. By the end of May this year, the shoe industry in the county had achieved sales income of 646 million yuan, and realized profits and taxes of 101 million yuan, accounting for 11.5% and 12.5% of the proportion of industrial scale above the county level, respectively.

In order to continue to make rapid growth in this export-oriented economy, Shanggao county has been targeting the international footwear market all the year round, grasping research and thinking, analyzing and grasping the trend of industrial development, adjusting the updated development ideas and policies and measures in a timely manner, formulating plans for attracting investment every year, combing footwear industry's supporting categories and projects, vigorously attracting large footwear projects, vigorously carrying out the footwear industry planning and platform construction, and urging the shoe industry to start early, early production and early reaching the target. At the same time, combined with the demand of shoe enterprises, we should formulate enterprise employment plan in time, decompose the tasks of implementation, coordinate and solve the problem of commuter work and work to ensure the employment demand of enterprises, and work hard to form the "depression" effect of shoe industry. As of May this year, Shanggao county also introduced 4 shoe industry enterprises, 8 new shoe production lines, and nearly 6 million pairs of shoes exported to the county. international Market share has improved significantly.