The Highest State Of Advertising -- Let The Unconscious Pay The Bill.
Nowadays, advertisers enter products and brands.
customer
In the brain, let buy into subconscious behavior, do strange tricks.
Recently, a heavy flavor advertisement: monsters fell in love with robots and loved the crystallization of love - Hummer was reloaded millions of times on Renren.
Through such an extreme way to let customers remember Hummer (monster like arrogant unruly), it really can stimulate customers to subconsciously.
purchase
Do you?
Experts can not give a positive answer to this question.
After all, the unconscious is too empty to grasp.
However, in today's highly developed technology, the objective high-tech machine can give an accurate answer: EEG brain scanning technology can do it.
The technology can get the EEG of specific brain area while the customers watch advertisements. It can get real-time changes of brain activities such as attention, emotion, memory process and identity, and ultimately determine the customers' subconscious consumption.
This technology has been widely used in brain neuromarketing in the world.
Now, Brain Intelligence: www.brain-intelligence.com, the first neuromarketing company in China, is quietly changing its traditions.
Marketing
The pattern.
The field of neuromarketing is different from traditional market research, but instead, it uses other high-tech brain imaging devices to scan the brain, so as to get the valuable information hidden in the brain objectively and accurately.
This kind of direct subconscious research method can provide enterprises with advertising efficiency analysis, brand positioning in image analysis, product and packaging design analysis, etc., which can help enterprises adjust their marketing strategies immediately and effectively, and can choose the best case listing before the product or advertisement is launched, so as to avoid expensive investment and waste of resources in the market promotion, and truly save costs for enterprises.
It is understood that Kangshifu, where to network, ipso, Unilever and other well-known enterprises are Brain Brain (Intelligence) loyal customers.
The leading technology of Brain Intelligence has attracted the attention of the same industry. Its executive director, Tang Ruihong, was invited to attend the SUMMER ACADEMY 2011 NEUROSCIENCE THEORY AND APPLICATION in Amsterdam, Holland, in June 8th this year, at the invitation of ESOMAR, the world's most important professional research and consultation Association.
At the seminar, she said: "at present, advertisers in China are all very aware that online video is eroding the share of TV. They want to increase their investment in online video advertising, but do not know how to start.
In the case of calculating advertising expenses with CPM, whether advertisers can put advertisements in the right place, in the correct form, in the right time, and use the correct information to fully attract and impress consumers, become the decisive factor of their ROI.
Eye movement research can help them find the most valuable advertising location easily and avoid ineffective exposure.
Combined with EEG research, it can not only optimize the advertisement itself, but also help find a balance in the form of delivery, so as to achieve the best publicity effect.
Brain Intelligence has applied brain nerve Marketing Science in the field of business research. Mining the needs of customers from the subconscious level enables advertisers to really reach the highest level of advertising -- let the subliminal pay!
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