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Children'S Shoes Mandatory Standard Implementation &Nbsp, Or Affect Suppliers

2011/7/26 9:43:00 38

July 1st, China

Children's shoes industry

The first national compulsory standard "cloth child rubber shoes standard" officially implemented.

In the first two months, the reporter has made a simple investigation. The survey found that most of the children's shoes enterprises in Jinjiang did not understand the first national mandatory standards because the products were mainly made up of sports shoes and tourist shoes, and cloth shoes were subsidiary.

But when the "wolf" really comes, how many companies have made full preparations?

In the field of domestic shoe industry, children's shoes are originally a hot potato.

Children's shoes are of many colors and bright colors, and there are quite a few handmade parts, which are time-consuming and laborious. Manufacturers generally believe that the production cost of children's shoes is high and the risk is high, so few shoe companies are bold enough to enter the market of children's shoes.

Most of the domestic children's shoes brands are in the middle and low end of the line, with low utilization of raw materials, backward product design, lack of capital and talent strength, no vision plan, no concept of brand marketing and service marketing, and most of them are seeking survival stage.

The implementation of the new industry standard is undoubtedly a huge torture for such domestic shoe enterprises.

Huang Jinyong, chairman of Jinjiang Huafeng shoes industry Co., Ltd., told reporters that Huafeng enterprise mainly produces sports and leisure children's shoes.

National standard for children's shoes

It has little impact on itself.

"Fengdu has been interacting with universities and has its own standards for the physical properties of raw materials.

During this period, I will negotiate with a doctoral supervisor in physics at Xiamen University. There will be a plan for cooperation with them.

Huang Jinyong said that Huafeng has been running the international brand "timman Figo" while operating the "cool" brand. Therefore, it is also familiar with international standards, and it is used to regulate Huafeng's enterprise standards.

In this regard, Mei Changqing, deputy general manager of Fujian start children products Co., Ltd. also confidently told reporters that the standards introduced at the beginning of the month had no impact on their own businesses.

"ABC children's products brand has been developing rapidly in recent years. Whether it is the local industry standard committee or the national standard committee, it will conduct market research before formulating standards, and listen to the views and proposals of some large and fast growing enterprises. Therefore, the standard of physical property required in the standard has already been used in the establishment of enterprise standards."

Mei Changqing confidently said that the official publication of the GB is a good opportunity for ABC brand development.

In addition, in terms of raw materials, Mei Changqing told reporters that in recent years, the start-up company inspected some of the domestic raw materials manufacturers on the scale.

"At present, there is a strategic cooperation mode with some raw materials manufacturers in Guangdong and Zhejiang. Next, we will no longer import raw materials into trading companies.

Just like the strategic cooperation between XTEP and suppliers, a company must develop rapidly, and there must be something unique in its products, whether in safety or in function. There must be a place to win, which is a direction for the future development of ABC brand.

Mei Changqing said that this alliance, on the one hand, is to better control the quality of raw materials, and on the other hand, it can better manage the cooperation links with suppliers, and make it more accurate in arranging production plans.

It has been revealed that these raw materials manufacturers have just introduced some high-end equipment, these devices have extraordinary memory for color and material properties, which is also of great help to the rapid market reaction of enterprises.

"The introduction of the GB has little impact on production enterprises, but may have some impact on raw material suppliers."

According to Mei Changqing analysis, due to the lack of national standards for children's shoes in China, the materials of raw materials suppliers are divided into two categories, one is the export shoes manufacturers that need to pass the international standard test, the other is the domestic shoe manufacturers which do not need to be tested. Therefore, the introduction of the GB will have some influence on the stockpiling of these suppliers.

However, for this view, it is not recognized for hundreds of shoe materials enterprises supplying raw materials for Quanzhou children's shoes enterprises. The assistant general manager of Shunlai shoe material Co., Ltd., Jinjiang, left shore.

Left Dong Bin told reporters that there is no immediate impact, and no shoe company has asked for a refund.

"Although the national standard has not yet had a big impact in the short term, the demand for physical properties of the children's products industry has always been relatively high. Now the introduction of the national standard will speed up the reshuffle of the children's shoes industry.

Therefore, the company will optimize customer resources and gradually withdraw from the low-end market.

Mr Tung said.