Speed Up China'S Foreign Trade Strategic Pformation

This is the busy operation site of Tianjin port container terminal (July 10th).

According to the latest statistics released by the General Administration of customs, the total value of China's foreign trade imports and exports reached US $980 billion 930 million between 1 and June in 2007.

The total import and export value is expected to exceed US $2 trillion.

Xinhua News Agency (Hu Ming photo) Jinjiang, Fujian, "world sports shoes capital", on the planet every 5 pairs of sneakers, 2 pairs of products from here.

On the morning of August 7, 2007, the sewing machine pedal in the workshop of Huanqiu shoes and Garments Co., Ltd.

Click... "

With a rhythmic sound, ah Hui and her hundreds of colleagues are engaged in sewing sneakers.

The shoes of ah Hui are exported to Europe, not only made in China, but also in Chinese trademarks.

Just 5 years ago, "ah Hui" in the same workshop had to sew foreign trademarks on shoes.

Today, Jinjiang has produced a large number of its own brands: Anta, 361 degrees, del Hui, Golden Lake, Philharmonic...

They are exported to more than 60 countries and regions.

The pformation of Jinjiang shoe enterprises is only a microcosm.

In fact, clothing, household appliances, textiles, mechanical and electrical products...

After 5 years of agitation and change, we have reviewed the ups and down of China's foreign trade. From the evolution of every export industry, we can see the pformation of China's foreign trade. The traditional route of "win by quantity" and "low price" are withdrawing from the historical stage. Technological innovation, product renewal and brand operation have become the strong pursuit of many export enterprises.

The American Christian Science Monitor once published a true story: a housewife in the United States tried to insist on not buying Chinese products in one year. After a year, she concluded that "life without Chinese products is a mess."

In the new century, China's economy has seen a new round of growth, driving foreign trade step by step.

China entered the WTO in 2001. The scale of China's foreign trade was only 500 billion dollars, and the "fifteen" plan was 800 billion US dollars. However, only two years ahead of time, it reached the target of 850 billion dollars, surpassing Japan in 2004, breaking through the trillion dollar mark, reaching 1 trillion and 400 billion US dollars in 2005, and 1 trillion and 760 billion 690 million US dollars in 2006, more than 3 times that of 2001.

The astonishing world has shocked the world in just a few years.

On the one hand, China is becoming a world factory, and on the other hand, it has provided a broad market for the world and has injected strong impetus to global economic growth.

While China's foreign trade volume has maintained rapid growth, new progress has also been made in market diversification.

In recent years, China's export growth rate to Russia, India, Africa and ASEAN is obviously faster than that of the United States, Japan and the European Union.

The trade structure is also constantly improving and the quality of growth has been significantly improved.

Taking the first half of this year as an example, the price level of export products has been raised. Color TV, automatic data processing equipment and parts, automobile and chassis, containers and other products have increased by more than 15%.

The qualified rate of exported food is relatively high. In the first half of the year, the qualified rate of food exported to the United States, the European Union and Japan exceeded 99%.

However, the momentum of China's foreign trade growth in "surpassing Germany and catching up with the United States" has attracted worldwide attention, and international trade frictions are intensifying.

In recent years, "made in China" has been confronted with many obstacles: the European Union has imposed anti-dumping on Chinese leather shoes and color TV sets, implemented the new CR bill for Chinese lighters, and the United States has conducted a "337 survey" on Chinese lighters.

In 2005 alone, China experienced 57 anti-dumping investigations and the amount involved was $1 billion 790 million.

Wu Jiahuang, vice president of China WTO Research Association, pointed out that China, as a big manufacturing country, has actually become the "worst hit area" of Global trade friction, and is facing a serious threat from new protectionism. Not only the United States, but also the pressure from the European Union, Latin America and Africa.

Facing the endless trade friction, from the initial "overwhelmed" or even no one to respond to the gradual application of WTO rules, forming an alliance to deal with trade frictions, the real changes took place in Chinese enterprises in the past 6 years since joining the WTO.

Figures show that when China joined the WTO at the beginning of 2002, the rate of responding was only about 40% when faced with trade frictions such as anti-dumping. At present, this figure has risen to about 90%, and the rate of responding to anti-dumping cases from developed countries and key markets in Europe and the United States is as high as 100%.

In the "actual combat" of dealing with trade frictions, the loosely and fragmented Chinese enterprises began to come together.

In 2005, after the European Union launched anti-dumping investigations on Chinese leather shoes, the first is Taiwan funded enterprises and Hong Kong funded enterprises to take the lead in setting up the EU's anti-dumping alliance against China's shoes products, and then private enterprises have joined in to expand the alliance to more than 200 enterprises.

Experts believe that, from the initial stage of joining the WTO, they are at a loss, looking at it, and actively respond to it, and organize their own interests according to the WTO rules in an organized, step by step and hierarchical manner. Chinese enterprises are increasingly mature in coping with international trade frictions.

However, it is undeniable that China's competition in export trade relies mainly on competition in terms of quantity and price advantage, and the development of scientific and technological innovation and marketing capability of enterprises is still lagging behind.

As a big manufacturing country in the world, China's role in international trade is increasingly embarrassed. On the one hand, it is followed by various trade frictions; on the other hand, it is increasingly small after the price increase and price drop.

Lack of innovation and brand, low technology content, low price line of products exhausted, has reached the edge of the market.

In fact, some enterprises in China have awakened and acted positively.

After the development of Chinese enterprises to a certain extent, it is urgent to accelerate the pformation from "made in China" to "created in China" through strategic mergers and acquisitions, and buying brands abroad.

The good kids group, which is mainly made of children's cars, has won the strategy with the United brand strategy, and one of the largest sellers in the United States, thinking about the company's complementary advantages, has produced a joint brand -- "thinking and thinking children."

This brand of baby stroller is popular in the United States, and sales have accounted for 1/3 of the American child trolley Market.

As we all know, chips have been a pain in the heart of Chinese industries, including the color TV industry.

Although China is a "color TV power", it is not a "color TV power". Most of the upstream profits are mostly earned by foreign enterprises, while domestic manufacturing industry can only earn small profits in the industrial chain.

Today, Hisense group has spent 4 years concentrating on the development of high definition and high quality digital video media processing chips.

The competitive advantage of Hisense TV in overseas market will surely appear when the chip is developed independently.

Taking Jiangsu Province, one of the most developed regions in China, as an example, the vigorous development of the brand economy has become an important factor in the sustainable development of the local foreign trade.

According to statistics, Jiangsu has 25 state-level export brand enterprises and 55 provincial-level export brand enterprises.

To ease the surplus and highlight the adjustment of China's foreign trade strategy, China's trade surplus has become increasingly prominent in recent years, and our government has been trying to alleviate this problem.

During his visit to the US in April 2006, President Hu Jintao made it clear that China will develop a domestic demand led economy.

On October 15, 2006, Premier Wen Jiabao announced at the opening ceremony of the 100 session of the Canton Fair that from the 101st session, the full name of the Canton Fair will be renamed the "China Export Commodities Fair" from the "China Export Commodities Fair".

It has long been regarded as the "barometer" and "wind vane" of China's foreign trade. Its renaming indicates that China's foreign trade policy will be changed from encouraging exports to seeking balance of imports and exports.

On the one hand, we should alleviate the huge trade surplus and accelerate the pformation of the growth mode of foreign trade on the other hand. This is the two major task facing China's foreign trade field.

Since last year, the pace of optimizing the export structure and promoting the pformation of the growth mode of foreign trade has been speeded up.

The state has strengthened the export control of "two high and one capital" (high energy consumption, high pollution and resource) products, and the export volume of crude oil and finished oil has decreased by 10%, and coal exports have also declined.

The labor-intensive products in export commodities are gradually giving way to capital intensive and technology intensive products, and the proportion of high-tech products exports has increased, which has exceeded the overall export growth rate.

The state limits the "two high and one capital" product and the processing trade with low processing level, so that tens of thousands of processing trade enterprises distributed in the eastern coastal areas of Guangdong, Fujian and Jiangsu have been severely tested.

Wu Zhenchang, President of Guangzhou Taiwan Funded Enterprises Association, believes that some enterprises will be faced with bankruptcy or pfer.

In the interview with reporters, it was learned that the processing trade enterprises in Guangdong province are looking for a shift in the central and western regions.

However, some enterprises believe that the central and western regions are restricted by many factors such as industry matching, pportation cost, logistics efficiency, business environment and so on, and have not yet had the conditions to undertake the pfer.

"No matter whether the enterprise chooses to pfer, the policy has been adjusted repeatedly to convey a strong signal - the pace of pformation and upgrading of the State guided processing trade enterprises is accelerating, and relevant policies will continue to emerge in the future."

Wang Yongli, deputy general manager of Guangdong silk group, said: "the fundamental way out for enterprises is to respond to the" policy change "with the" Transformation Road ".

Experts pointed out that in the future, China will also strengthen its export restrictions on "two high and one capital" products, and make full use of the permitted rules of the WTO rules, including the abolition of export tax rebates, the collection of export duties, resource taxes and pollution charges, effectively limiting the export of large quantities of such products.

Besides, our government will not only focus on trade links, but start with improving the industrial development environment, such as improving R & D hardware, cultivating R & D talents, protecting intellectual property rights, and strengthening export of service trade, so as to promote the complete pformation of foreign trade growth mode.