James'S Nike Advertisement Brings Trouble To Singapore
NBA's fried chicken "King" James never imagined that his advertisement for NIKE company caused a great wave in Singapore.
Because a large number of NIKE advertisements appear in Singapore, some people who are famous for their beautiful and clean environment feel unhappy.
In Singapore, poster ads with the image of James are pasted at 700 bus stops, stunning the passengers who used to be waiting in the neat environment for buses.
At least 50 people call or write letters to government officials and health channels, complaining that companies with bus station advertising rights are destroying the environment.
A spokesman for NIKE explained, "the idea of advertising is to use such graffiti to change the neatness of Singapore, so that everyone can feel James's feeling of fighting in every street basketball."
In Singapore, the public environment is quite beautiful. Once chewing gum was banned from sale in that country.
Any public spitting or washing without toilet will be fined.
MichaelFay, a teenager in the United States, was whipped for graffiti.
This NIKE advertisement has been badly affected by the duties of the street kids in Singapore.
This "fear room" advertisement is frequently released in TV, magazines and outdoor.
This advertisement is regarded as a tribute to Asian films including the 70s Gongfu movie and Japanese anime.
Despite the wrong message, even some young people ventured to run to the station to tear up posters in order to get advertisements. Many adults and officials attacked the advertisement for these reasons, but in the hearts of young people who like NBA, this is an advertisement with unlimited creativity.
The manufacturers of sports shoes are making every effort to attract Asian basketball fans.
On NBA's website, a statistics show that more than half of the hits are from outside the United States.
2 weeks ago, NIKE signed a $1 billion cooperation agreement with NBA to improve the popularity of NIKE, especially in the minds of Asian consumers.
Link from Chinese shoe Forum: http://www.shoeer.net/viewthread.php? Tid=5514: Author: cat
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