From Trading Platform To Ideological Highland -- Shenzhen Trade Fair Has Embarked On The Road Of Spanformation.

July 7th, "the Eleventh China". Shenzhen "International brand clothing and apparel fair" (hereinafter referred to as the Shenzhen clothing trade fair) officially unveiled in Shenzhen Convention and Exhibition Center. The exhibition is sponsored by the Shenzhen Municipal Science and technology industry, trade and Information Committee, Baoan District people's government and Shenzhen garment industry association. It is understood that "2011 Shenzhen international textile fabrics and Accessories Expo" was also held in Shenzhen Convention and Exhibition Center.

The Shenzhen Trade Fair is the largest and most influential in the Asia Pacific region. clothing One of the brand exhibitions. According to the organizers, the current Fair will end on the 9 day for a total of three days, with an exhibition area of nearly 70 thousand square meters, and 5 exhibition hall, a total of more than 3000 booths.

Integration of overseas original brand internationalization

According to the briefing, the Shenzhen Clothing Fair attracted many famous women's brands in China, and Osani, Weiyang, Kok, AUM, Yan Nuo, Lu Sha and many other new brands have become a highlight of the current trade fair.

For the first time, the men's wear exhibition area was also set up. Nearly 30 famous men's clothing enterprises such as Jeni, Costas, costumes, Lyle Leo, indu Homme, VJC, CANCKBOSS and so on were concentrated on the Shenzhen fair. The exhibition also attracted the participation of international fashion brands such as SWAROVSKI and ELLE. Designers and brands from Japan, Korea, France, Britain and Italy will also continue to appear at this fair. In addition, the organizing committee has sent 500 thousand professional audiences invitation letters to all department stores, business associations, franchisees, agents, etc. all over the country. It has invited more than 100 member units of China's department stores, and has also commissioned the exhibition organizations in Hongkong to invite overseas professional buyers to negotiate procurement. It is estimated that about 100000 of the professional spectators will come to visit, negotiate and order. At that time, many fashion brands and industry elite from home and abroad will dance together to create an international fashion festival.

The internationalization of original brands is the current issue. Latest fashion Show trend. This year's fashion show, adopting the international standard, will be refreshing, whether it is dance, lighting or innovative layout. T, TUSCAN, S, pop, Lyle Leo, pink wardrobe, Bohemia, Jia Lisi, GMH, Tamar, Osani, Dali, Lian, DGVI, korkel, Kui and other brands, as well as Hongkong famous designer Deng Dazhi, Fang Jianfu, and Xie Hai, excellent brands and designers, known as "China Lssey Miyake" by many European fashion circles, will bring the most brilliant visual impact and show the fashion trend at home and abroad.

Shenzhen costume fair explores the road of spanformation

In 2011, when the Chinese garment industry entered the opening year of the 12th Five-Year plan, accelerating the adjustment and upgrading and changing the mode of development became the core task at this stage. Exhibition is one of the weathervane of the industry. When the brand enterprises in Shenzhen are spanforming and spanforming, the magnificent turn of Shenzhen Trade Fair is also happening in sync.

Shen Yongfang, President of Shenzhen garment industry association, emphasized that the theme of this year's exhibition will be "Metamorphosis" at the starting point of the second ten years in Shenzhen's clothing trade fair. It is necessary to spanform the "exhibition" from the emphasis on commercial function to the innovation of the leading industry concept.

"The spanformation of exhibition functions is a global trend," said Zhang Hongtao, Secretary General of Shenzhen garment industry association. "In the past, exhibitions were the only platform for enterprises to promote and invest. With the rapid development of modern technology such as information technology, there are too many channels to promote investment. The exhibition functions of traditional exhibitions have been replaced by networks, small matching meetings, small exhibitions and so on. Zhang Hongtao and many international exhibitions and exhibition hall leaders have had an exchange. According to the introduction, the exhibition area of 250 thousand square meters of the world's largest exhibition in Germany Dusseldorf has shrunk to 100 thousand square meters in recent years. The network has a strong impact on the traditional exhibition. The development trend of International Conference and exhibition will gradually weaken the traditional hardware such as scale and volume, and turn it into efforts in the aspects of characteristic and concept foresight.

"In the face of this trend, we have to think about 365 days in the exhibition on the Internet, and only 3 days in the physical exhibition. In these 3 days, we have to come up with something that the network can't get out of 365 days. What is this?" Zhang Hongtao's answer is to raise the level of exhibition services on the one hand. "We have been doing the service for exhibitors and professional audiences in the past 5 years, including the docking of exhibitors and retail channels, the docking of upstream and downstream industry chains, joining training, image promotion, booth design and so on," Zhang Hongtao said. "The next step is to further improve the quality of service. We should be able to read the spirit of brand culture and summarize it.

On the other hand, what is more important is that businessman participating in an exhibition The professional audience presents industrial ideas and forward-looking concepts. "From exhibition to convention and exhibition, exhibition is an entity and visible behavior, and exhibition is a promotion of ideological level."

"We need to let people know what we advocate and what we advocate through exhibition. At this year's exhibition, we will explain some forward-looking ideas, which may be controversial and will cause discussion in the industry. "

From trading platform to ideological highland, this is exactly a metamorphosis that Shenzhen clothing trade association is exploring. When many local exhibitions are getting into trouble, Shenzhen clothing trade fair can maintain a high popularity and a high level of exhibitors brand for ten years.

The organizers expressed great expectations for the Eleventh Shenzhen trade fair. In the new historical development opportunities, Shenzhen trade fair can complete the magnificent turn, from focusing on product display to brand culture and creative display, changing from focusing on business activities to brand value communication, and changing from domestic exchanges to international cooperation. Let's wait and see if we can accomplish such a qualitative spanformation and new bloom.