Home >

Domestic War Battlefields Continue To Serve Enterprises Pformation "Electric Shock"

2011/6/25 15:29:00 44

Domestic Marketing Pformation Service Enterprises

Local currency appreciation, labor shortage, financing difficulties, reduced orders...

Subject to the superposition of multiple factors, this year's foreign trade clothing business is becoming more and more difficult. Many small and medium enterprises are keen to shift the battlefield and put more business shares into the domestic market. However, the current market situation has undergone tremendous changes compared with a few years ago. In order to establish the endogenous driving force of the domestic market, businessmen have made remarkable moves, and the development of e-commerce by means of the agility and integrity of the supply chain has become the focus of all parties.

"This year's foreign trade situation is very optimistic.

market share

Compared with the same period last year, business has been shrinking.

Just slipping back from the Pearl River Delta

Clothing marketing

Manager Lin Jie said that many clothing enterprises are facing unprecedented difficulties and challenges.

Insiders said that under the double squeeze of rising cost and shrinking market, the orders for small and medium-sized garment enterprises in the Pearl River Delta and Yangtze River Delta have dropped sharply, and a large number of garment enterprises have been halted and shut down.

It is understood that Shishi many small and medium-sized enterprises are also facing difficulties in export.

Speaking of the export predicament, Qiu Dongshui, the head of clothing, admitted that because foreign trade business is hard to make money, they have turned to domestic trade processing, and are currently cooperating with some big brands.

According to his analysis, at present, many small and medium enterprises in the city, like flag clothing, begin to focus on domestic foundry business.

"Foundry business is only a temporary solution. Our long-term goal is to grow our brand."

Qiu Dongshui believed that they only pferred the original business which was done abroad to the foundry industry to the domestic market.

In fact, he is also looking for a stable outlet for domestic sales.

"This road is to do e-commerce, and use the network business platform to grab" cakes "with some big brands.

In order to excavate this value depression, Qiu Dongshui did a full market research. He told reporters, "last year, e-commerce sales in China reached 500 billion yuan, while clothing sales accounted for 11%. But the share of Shishi's" electric shock "has not yet reached this figure.

Odd number

The market is very large, and now is the time to change thinking. "The best way for traditional clothing enterprises to achieve pformation and development is to build their own brands and expand sales channels with the help of e-commerce."

In addition to the pformation of subjective thinking and the maturity of objective conditions, some experts have pointed out that the establishment of an agile supply chain will be the key to the success of enterprises in the future. This view has been widely recognized by entrepreneurs in Shishi, and "Shishi is fully equipped with this advantage."

The relevant person in charge of the Municipal Bureau of Economic Affairs said that a complete garment supply chain started from the demand of the consumers to complete the service for the consumers. It covered the understanding and excavation of the needs of consumers, pformed the needs of consumers into product needs, and changed product requirements into design requirements, and then entered into the planning, design, manufacture, logistics and sales of products, so consumers could obtain satisfactory products and services.

"Many of our enterprises have established a fast response and strong supply level of production supply chain. The R & D center has the ability to develop thousands of new products per quarter, and the new style of the mature brand is from R & D to production and sale to the upper shelf only 7 days."

"Combining the emerging e-commerce mode with traditional supply chain can promote the pformation and upgrading of traditional foreign trade garment manufacturers."

Yesterday, when it comes to related trends, the head of the City Clothing Trade Association believes that information technology has brought new communication mode between enterprises and customers, which has made changes in brand promotion, consumer demand and internal work processes. Only by establishing a quick response supply chain can we gain a firm foothold in the fierce competition.