BELLE And Baidu Jointly Build B2C Website To Sell Shoes

Following Baidu's huge investment line

For B2C company,

Or the impact on Le Tao's happiness.

It is understood that as early as 2008, BELLE had already laid out e-commerce, and launched its e-commerce website, Tao Xiu net. However, BELLE released its earnings report in March, showing that the sales of women's shoes that occupy the largest market share in China reached 23 billion 706 million yuan in 2010, while the sales volume of its e-commerce website Taoxiu network was only 100 million yuan in 2010.

Recently, Gong Wenxiang, vice president of Xiu Xiu net, revealed that BELLE carried 2 billion yuan into the electronic commerce platform of shoes and clothing, and will block other footwear B2C from the source of shoes.

Xie Yunli, general manager of e-commerce Department of BELLE group, said: "our current investment in the network is less than 1%. In the future, we will gradually increase the proportion. We will invest 20% of our sales in Internet sales in 3-5 years."

The Baidu and BELLE will jointly establish B2C brand, mainly shoes and hats and clothing, and invite former Jingdong vice president Xu Lei as the person in charge.

Xu Lei confirmed that he had joined the joint venture with Tencent in connection with technology, but said that the company and project had not been formally confirmed, and it was not convenient to make too many statements.

Statistics show that BELLE started with the idea of "whole network marketing". There are 11 Direct stores, 100 franchises, and Jingdong, excellent, Dangdang, fan, Yintai, Le Tao, Xiu Xiu, red children and many other B2C distributors in Taobao.

The Baidu and BELLE jointly built B2C brand, Gong Wenxiang think BELLE is also Adidas and Nike and other brands of national agents, this will directly lead to other big shoes B2C no BELLE, BELLE, ADI and other brands can be sold.

This may also make online shoe city happy buy, Le Tao encounter impact.

Previously, Zhou Hao, director of marketing of green box, once said that this may be the story of a brand businessman directly strangling the platform business.

Like some of the third party B2C platforms such as Le Tao and hi Le buy, even with Baidu or Tencent traffic, it is horrible to lose the source.

He believes that in the battle of e-commerce, the source and brand are more important than the flow.

Don't worry about BELLE's blockade on shoes.

For Baidu and BELLE jointly build B2C brand sales shoes, good Le President Li Shubin said that Chen Hujun, vice president of Le Tao, said cautiously optimistic that the B2C area in shoes is still in the stage of horse racing, and it will not affect itself for the time being.

Li Shubin said, at present, the entire footwear B2C market is very large, but the online market is only a few hundred million yuan, and there is still much room for growth. Besides, BELLE's advantage lies in the channels and supply chain. There is not much accumulation in the Internet field. BELLE should maintain an open attitude in the field of testing water shoes B2C.

Chen Hu, vice president of Le Tao, welcomed this. He pointed out that the B2C market in China's shoes is large enough now, and Le Tao is now ten thousand orders per day. If we do 100 thousand orders on a single day, we will be able to fight hand to hand.

At present, BELLE is a national agent of many brands such as Adidas and Nike. The industry is worried about the impact of BELLE's blockade of other supply chain channels on B2C in other shoes after the increase of B2C investment. For this reason, Li Shubin said that good luck is also selling BELLE shoes. With the development of the BELLE online project, the brand that only sells online can be sold online, or even sold as a good buy agent.

Chen Hu said that BELLE is just one of many channel providers. Even if the supply is stopped, there are other options, and BELLE will not do so.

Chen Hu revealed that Le Tao has been stationed in 142 domestic and foreign brands, and 14353 styles are available for consumers to choose from, and has received authorization from many well-known shoe manufacturers such as ADI and so on, and is not worried about BELLE's blockade on shoes.

Not long ago, Alibaba's famous shoe store was not clear about BELLE's initiatives. CEO, a shoe store, said that it was unclear how BELLE's project would be done and could not comment on the impact of BELLE.

After the project is formally launched, we can make an assessment.