Kasiron: 2011 Chengdu Sports Fair Children's Shoes And Clothes Are Unique.

Recently, the second world Chinese sports industry conference was successfully concluded at the twenty-eighth China International Sporting Goods Fair in Chengdu. The conference was jointly sponsored by the twenty-eighth China international sporting goods Expo Organizing Committee, the State Sports General Administration sports culture development center, the world Chinese Sports Industry Association, the China Sports Goods Industry Federation and the Sichuan Sports Bureau.

The conference also released the 2011 Annual honor list of China's sports industry and sporting goods industry. It is reported that thousands of entrepreneurs from all over the country have participated in the declaration, including sports venues, sports industry projects, leisure sports outdoor, fitness equipment, fashion Sports equipment, children's leisure equipment and other industries, projects recommended by the industry, network The selection and evaluation methods of the organizing committee are drawn.

And Jinjiang Jinwei sporting goods Co., Ltd. (Jinjiang), a national sports industry base, is located in the city. brand It is the only brand of children's shoes and clothes selected in this conference. It is also selected at the same time with international brand ADI, domestic famous brand family and so on. This attracted the attention of the media. For this reason, the reporter interviewed Mr. Cai Duliang, the brand director of Jinwei sports enterprise and general manager of Sichuan general agency Ye Xing.

Reporter: what is the honor of this enterprise?

Cai: in 2011, China's most investment value sports brand and China's most popular children's shoes and clothing brand are the only children's shoes and clothing brands selected.

Reporter: then how did you feel about the two awards?

Cai: excited, because the whole nation's enterprises are running for election. There are only more than 1000 exhibitors in this international sporting goods fair, so the competition is very fierce.

Ye: as the general agent of enterprises in Sichuan, it is a great honor for me to represent the company on the stage to receive the award. I feel very proud and proud that my agent's brand has won such a distinction.

Reporter: what do you think will happen to the Chengdu international sporting goods fair in Sichuan?

Ye: the tilt and key support of the national policy to the southwest market means that there will be more room for the economic construction and development of Sichuan in the future. No matter from the urban construction, the economic development and the market consumption, it is good news. There is no doubt about the development space of the brand and the market. As a general agent of Sichuan Jinwei sports brand, I have more confidence. {page_break}

Cai: Yes, this time the exhibitors and local agents have also called a lot of affiliate agents after the conference.

Reporter: as the most popular brand of children's shoes and clothing in China in the year, what do the two think of the word "most popular"?

Ye: I think there are three welcome. First, let the children like it, because the shoes and clothes are all close fitting clothes. They must be comfortable, and they should be nice. Second, to let parents like it, parents want to be able to give their children the best and most suitable. Third, to let terminal retailers and franchisees like, good brands can make retailers not only easy to operate, but also more profitable.

Cai: Yes, Ye is right. The most popular words are a broad and probabilistic concept that must meet the needs of the overwhelming majority of people. Therefore, to win this honor is not only an affirmation of the enterprise brand, but also requires us to do better in the future work.

Reporter: at the same time, it is also rated as the most valuable sports brand in China. So, do you have any plans for the future capital market or listing?

Cai: the company has accumulated 20 years of development, and has won many honors such as "China famous trademark", "quality trustworthy product", "China's ten big children's shoes brand" and "China sports brand value 100 strong". In the past two years, the rapid development of the system has not only entered the counters and monopoly systems, but also introduced the clothing system very well, and the speed of expansion is relatively steady and fast. Therefore, the introduction of capital to prepare for listing is a necessity for the development of every enterprise. {page_break}

Reporter: what are the more prominent features of the Chengdu market in the operation of the brand? What are the benchmarks for other markets?

Ye: I have been acting for Kasiron brand for over 6 years. The rapid development of Kasiron brand in Chengdu has come down to several words: "high starting point and lots of investment." The starting point is high. That is to say, from the beginning of the monopoly counters, there are many inputs, that is, starting from terminal support, manpower support, logistics support, training support and service support, take the "0 risk strategy" to minimize the investment and risk of the terminal franchisee, so that the terminal retailers can make money as soon as possible and enter the virtuous circle quickly. My experience is that if we identify a brand, we must be determined and invest more. Pay and reward can be directly proportional to each other.

Thank you for the two interview. I wish Kasiron brand to a higher level.