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Consumption Is Becoming More And More High-End &Nbsp; Children'S Day Is Not Allowed To Become A "Child Robbery".

2011/5/30 13:51:00 65

Consumer 61 Clothing

When consumers shout "expensive", they have to choose expensive ones.

When children's day comes, journalists visit

market

It is found that the prices of children's toys, children's clothing and articles are obviously higher.

While parents are in the psychological role of "giving the best to their children", consumption is still expensive, which encourages the trend of high-end consumption of children.


Market: things are not cheap.


These two days, in the big shopping malls, supermarkets,

Children's wear

,

Children's shoes

Toys, books and so on are placed in the most prominent place in the store.

Some fast food shops, cake houses and photo studios are also reluctant to show their weakness.

Promotion

Activities to attract the attention of children and parents.


In a boutique toy shop in the South Lane of cotton lane, a mother is leading her 5 year old daughter to buy children's Day gifts.

"Such a combination of building blocks, actually the price will be 1000 yuan, too expensive!" the mother looked at a large package of beautifully packaged, colorful colors, surprised.

"Don't look at the price is expensive, but this building block design is good, the work is not even said; more importantly, building blocks are all made of logs, and the paint is the best, which is very safe for children.

We only got 5 pieces of the product last month, and now we have the last one! "Under the publicity of the staff, the mother spent 1080 yuan to buy the building blocks.


It is understood that this year, in addition to the rising prices of children's clothing, toy prices are also significantly higher, high-end toys are popular.

The price of domestic toys and imported toys sold in many toy stores in the city is generally over five hundred or six hundred yuan, and a few thousand yuan toys are also rare.


Psychology: expensive is good.


If the price is high, will the sales volume be affected? During the interview, many businesses said that the sales of children's products were relatively stable, and the businesses of the businesses were good.


"Children's money is best made, and some of them are expensive.

All parents are safe and good quality.

Sales staff of a children's goods store in Kang long mall told reporters that as long as the prices of goods that are closely related to children are generally more expensive, thousands of baby cots, hundreds of Yuan schoolbags and hundreds of Yuan children's clothing are common.

When buying goods for children, many parents shout "expensive" while choosing expensive ones.


"Last year's children's day, apart from giving me gifts, my grandmother sent me a MP4 of more than 1000 yuan. Many classmates in this class have this.

I hope this year my mother can send me a beautiful mobile phone. Now many students already have it.

Xiao Le, a senior in grade five, told reporters.


Some parents say that most of the children in the family have only one child. They are not only the beloved of their parents, but also the "baby pimple" of their grandparents and grandparents. They are willing to spend money for their children.

The idea of "giving the best to children" and "being poor again can't be poor children" has become a booster for children's consumption.


Suggestion: consumption should be "cool down".


When analyzing the parents' "buy expensive" mentality, Professor Tan of the Provincial Academy of Social Sciences believes that with the improvement of living standards, children's festivals are becoming more and more fastidious, and gifts are becoming more and more expensive.

However, it is worth noting that in the long run, it is very likely to develop children's habit of spending money lavishly.

"Buying high-grade gifts can easily lead to children's blind consumption and show off unhealthy consumption psychology." children's economy "should be" cooling down. "


Experts believe that in fact, parents and children's emotional development does not necessarily depend on money and valuable gifts to maintain.

To love children, we should cultivate a good parent-child relationship with our children at ordinary times, so that our children can grow up healthily. When they celebrate children's day, they can also choose to do more meaningful things with their children, so that children will be happier and gain more.

Parents should think more about how to pass a meaningful children's day.

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