2011 China Clothing Brand Marketing Forum Held In Changshu

The four China's clothing brand marketing forum, which is composed of "opening chapter", "brand growth national strategy", "stones from other hills can be used to attack jade", and "channel power brand is king", is especially different from the "2011 China clothing brand marketing forum".

It is reported that the "2011" organized by the Circulation Association of China Textile Industry Association was held in Changshu in May 20th.

Brand building related to national development

Recently, the guidance issued by the seven ministries and commissions on accelerating the construction of the independent brand of clothing and home textiles has raised a new round of heated discussions about the brand building of textile and garment industry. In the "12th Five-Year plan" of the state, the brand name has been mentioned many times, and the brand has risen to the national strategy, and has shown its vitality and vitality in the development of the brand. "Two"

The textile and garment industry, which shoulders the responsibilities and dreams of the great powers, has taken brand building as an important part of the development of the textile and garment industry. It has appeared in the "12th Five-Year plan" of the industry, and is embodied in the conscientious and conscientious business of the textile and garment industry.

In the next 5-10 years, the textile and garment industry should achieve the goal of "100, 000, 000" in the building of its own brand, cultivate more than 100 regional brands covering the entire textile industry chain, and cultivate thousands of well-known brand enterprises, with a brand value of over trillion yuan.

Du Yuzhou, President of the China Textile Industry Association, once talked about the issue of brand ecology in many public occasions. If we want to create and maintain a sustainable brand ecology, we must pay attention to the development of the "growing brand" while paying attention to the big brands.

In order to support the growth of small and medium-sized clothing brand enterprises, the Circulation Association of China Textile Industry Association has launched the recommendation of "China's clothing growth brand" since 2010, so that more people are concerned about the growth and development of "growth brand". This year is the second session.

A total of more than 150 outstanding and most valuable small and medium clothing brands stand out.

And their participation has also become a highlight.

It is reported that they will dock with distributors and agents in Changshu to further expand their channels and increase the number of brands in Changshu's professional market.

Zhang Li, vice chairman of the China Textile Industry Association, said at the Forum: "accelerating the cultivation of a number of independent competitive textile and garment brands with international competitiveness will help China's textile and garment industry to form their own" discourse power "in the world industrial system, thereby accelerating our country's" textile power "to" textile power ".

The most fundamental force for the development of Chinese clothing brands is the growth brand.

"A large number of" growth brands "are actually growing and growing in the" brand incubator "environment such as professional market and industrial cluster.

Zhang Li emphasized in the forum.

The professional market is the most important base for the production of accessories, clothing and home textiles besides the industrial cluster.

YISHION, Kaiser, and dragon DAL flew out of the professional market and created an increasingly powerful brand empire.

Therefore, the brand incubation function of the professional market is more and more recognized.

At present, the Eastern origin type specialized market represented by Guangdong, Fujian, Zhejiang, Jiangsu and other places has become the gathering place of growth brand and entrepreneurial brand recognized by the whole industry.

"Compared to the continuous upgrading of hardware, the upgrading of professional market in service system, operation management and other software is the most important."

The person in charge of the circulation branch of the China Textile Industry Association said.

This is reflected in the project positioning of the "China brand clothing center" in Changshu. Xia Weiliang, chairman of the project investor Changshu Shi Wei Wei Industrial Group Co., Ltd., once said in an interview with the media: "we advocate the whole brand market, where no brand can not enter, many people's impression of Changshu is cheap. Now we have to change this understanding, we must create a high quality market."

Therefore, the name of "China brand clothing center" is also called "fishing city", hoping that customers will come to "fish" instead of "pick" products.

This is also a new choice process for clothing brand. How to choose the professional market that can promote its brand development and view the way is also particularly important.

To this end, the forum not only shared the business story and successful experience of famous brands of clothing such as Bosideng, Yi Hui, and so on, but also discussed the question of how professional market promotes brand development through service innovation, and how to create a large platform with professional market and large channel operators.

Feng Dehu, vice president of China clothing association, has made great efforts to brand and distribute distributors and agents.

According to the organizers, "the 2011 China clothing brand marketing forum" will continue to work as a brand forum in the future. This will also serve as an important part of the recommendation of "China's clothing growth brand", and further promote the construction of China's clothing brand.

{page_break}

Related information

Operation mode and five advantages of "China brand clothing center"

"China brand clothing center" is one of the most powerful and promising markets in Changshu fashion city.

Changshu garment city has a total area of more than 4 square kilometers, with an annual turnover exceeding 55 billion yuan.

Huge business opportunities have attracted customers from all over the country and abroad, with an average daily traffic of over 150 thousand people.

As China's largest clothing and apparel wholesale market, China (Changshu) garment city has been successfully operated for 25 years, attracting attention from peers both at home and abroad.

"China brand clothing center" is built by Changshu Jiangsu garment industry 22 years of Changshu Shi De Wei Industrial Group to spend 180 million yuan to build, business area of 28 thousand square meters, divided into 5 floors and 1 floors underground.

Among them, 1 to 3 floors have 378 independent shops, which are suitable for all kinds of brand dealers to rent, operate, wholesale and sell. The 4 floor is the open shopping mall sales area, which is suitable for all kinds of brands to set up special display counters or special areas. The five floor is catering and leisure supporting service facilities.

As of September 2010, nearly 300 customers were stationed in China's brand clothing franchise center.

The market position of "China brand clothing center" is: domestic and international brand clothing, clothing image shop, join wholesale professional market.

Five advantages:

First, the collection of famous products.

The "China brand clothing center" has gathered hundreds of well-known trademarks, Chinese famous brands and clothing and clothing brands.

Two, the core business circle.

"China brand clothing center" has excellent geographical location, excellent hardware conditions, and professional management team. It can be seen as a shop in Changshu and has traveled all over the country.

Three, boss school.

The "China brand clothing center" pioneered the "boss school". Every Monday morning, a variety of learning courses were launched regularly, and the 30 phase has been launched so far.

We have comprehensively promoted the quality of business management and won wide acclaim from the operators.

Four, night market characteristics.

The "China brand clothing center" first promoted the Changshu clothing city night market business circle. Under its influence and impetus, the night market of Changshu city center extending to Changshu garment city was colorful and colorful, becoming mature and thriving.

Five, network support.

"China brand clothing center" creates www.mm918.com "fishing net" in all directions, and enters businesses to realize entity stores and online stores, and provides full technical services.