ZUCCA 2010 Autumn And Winter New Products Released (1)

ZUCCA brand introduction:

ZUCCA, "a dress that makes everyday life more beautiful", "everyday clothes that are fresh".

ZUCCA (Akira), a designer and designer (Akira Onozuka), once worked as an assistant in Lssey Miyake (Issey Miyake) after graduating from Shan Ye tailoring school.

But in the ZUCCA costume, there is no way to see the influence of Zen style in the three houses.

Instead, ZUCCA designs fashion with the idea of "health is a beauty", a concern for everyday life and the purpose of adding daily pleasures to women.

Onotsuka Akira (Akira Onozuka) founded ZUCCA by inspiration from a landscape painting by farmers.

Onotsuka Akira (Akira Onozuke) said: "what is done after repeated thought may not be able to bring the greatest impact. Instead, it is an unconscious and casual creation, which creates an aesthetic feeling unbelievably."

He thought that instead of designing clothes that could only be worn on special days, it would be better to design everyday clothes that would keep fresh and never weary, just like looking for a meal every day.

Based on this concept of close to life, Onotsuka Akira (Akira Onozuke) has also designed uniform for student service brands and Japanese companies.

"Easy to wear" is the biggest feature of ZUCCA clothing. ZUCCA does not advocate complex collocation. Instead, it often shows a simple sense of design in a simple style with bright colors or delicate details.

ZUCCA is a combination of accessories, which makes you simple and smart but not romantic, but not too fancy or childish.

ZUCCA always has many layers of relaxed freehand brushwork.

Onotsuka Akira (Akira Onozuke) takes the concept of "mashup" in ZUCCA.

The jackets, coats, skirts, trousers, shoes and socks and accessories of ZUCCA are different from each other, but they also have a relaxed atmosphere.

2010 autumn and Winter Conference