European And American Businessmen In Canton Fair Reduce Export Of Shoes And Clothing In Jinjiang

"The first two days in the past were the most popular and merchants gathered, but there were many merchants in this exhibition, especially in the European and American markets. Yesterday, reporters visited the three phase of the Canton Fair booth, many Footwear and clothing in Jinjiang Export enterprises reflect. During the three session of the Canton Fair, most of the traditional shoes and clothing exhibitors' mood is like a rainy day.

　　
along with Raw material price Continuous rising and frequent fluctuation of exchange rate have a certain impact on foreign trade export. Many traditional shoes and clothing enterprises in Jinjiang have "suffering words". "As the cost goes up, we naturally have to raise the price, but many old customers are still unable to accept it. This year, there are fewer new customers, especially in the main export markets, which make us feel disappointed.

　　
    EU merchants reduce South American businessmen

　　
"Before the two days before the exhibition, there will be a lot of merchants, but this exhibition is not as good as before. We mainly do. European market But this year, there are very few new merchants in Europe. Many of them are coming to contact. The salesman of Tai Sen clothing booth introduced.

　　
    Fujian Mu Lin shoes and clothing Development Co., Ltd. Also encountered the same situation as big Sen clothing. According to Liu Aiping, head of the company, the main products of the EVA are footwear products, which are popular with consumers in Europe and America. Exhibitors in the past can attract many businessmen from the European Union and the United States, but this year, they obviously feel the decrease of merchants.

　　
From this session Canton Fair According to official statistics, European Union purchasers will drop by 10% and American businessmen will drop 3.7%. This situation lasted to the third stage. Although the official statistics of the Canton Fair have not yet been released, according to the reaction of exhibitors, the situation of businessmen from Europe and America has not changed.

　　
OEM shoes and clothing enterprises raise prices difficult

　　
An important reason for the reduction of European and American purchasers, Liu Aiping analysis is that the consumption in the European and American markets has not yet fully recovered. Under the pressure of rising raw material prices, rising wages and RMB appreciation, Chinese shoe and clothing exporters have to deliberate on raising prices and gradually losing their price advantage. European and American businessmen have gradually begun to consider transferring orders to Bangladesh, Vietnam and other countries.

　　
    Hao Xin shoes, Bai Jia, Zhongtian clothing Many traditional shoe and garment enterprises engaged in OEM also said that the price increase this year was not immediately accepted by customers. "We have no bargaining power to do OEM. It is very difficult to raise prices for old customers. Only new customers are possible. But most buyers can not accept the price increase in the short term. They need a buffer time. During this buffer period, merchants may seek cooperation in other new markets. Therefore, in the short term, the export of domestic shoes and clothing enterprises may not be too optimistic.

　　
ODM companies with independent brands and strong R & D capabilities seem to have a lot of advantages in this price increase. Rema (China) Limited This year, when operating two independent brands and ODM products, it raised about 20% of the price increase, which was accepted by most European merchants. If the product is approved by the merchants, the bargaining power can be improved. Our ODM product design style is favored by businessmen, so the profit margin is relatively large. Xu Chaoxian, deputy general manager of rema company, said the new product was welcomed by Chinese and foreign businessmen.