Four Categories Of Luxury Online Shopping How To Play

Luxury and professional luxury websites

The vertical B2C website, which includes many international luxury brands, has the characteristics of membership, excellent price and high customer viscosity.

Business operation has a slight advantage.

Take American West fashion as an example, aiming at domestic consumers, the concept of website is defined as "easy to enjoy luxury", so that customers can experience the luxury quality of all kinds of first-line brands in the simplest online shopping mode.

VIPStore

First member luxury sale website in China

Jiapin net has more than 500 international luxury brands authorized to direct sales, to ensure that the products of Jiapin net are 100% genuine.

The price of many products of Jiapin net is much lower than that of foreign OUTLETS.

Shang pin Wang

Member inviting system + limited discount

Shang pin has implemented the "buying system". Dozens of buyers have been set up to buy exclusive Van Cleef &Arpels (Van Cleef & Arpels) and Mont Blanc (MontBlanc) products, and have been formally launched since January.

Van Cleef &Arpels (Van Cleef & Arpels) is the top luxury brand from Paris, France. It has a large number of fans in the world's royalty and international superstars.

Mont Blanc (MontBlanc) is owned by Richemont, a Swiss luxury group.

The website has introduced more than 30 top brands, including Burberry, Prada, Versace and Moschino.

Vip.com

Independent luxury area: VIPCLUB

Vip.com currently has 1 million 800 thousand registered members, which is related to its high viscosity.

Vip.com, the largest brand discount website in China, has launched an independent luxury area on its website.

GUCCI GUCCI 60 percent off, LIU.JO 65% off, Versace VERSACE 55% off, Lobo ROVER 75% off, Burberry BURBERRY 30 percent off, vip.com's VIPCLUB area includes many international first-rate luxury brands, offering a price of as low as 75% off.

Vip.com has launched the "genuine insurance" service, which is provided by China Insurance Company to provide genuine brand insurance for its products.

At the same time, each item of luxury goods is equipped with a "vip.com" anti-theft lock, to ensure that the goods will not happen during the delivery of the bag.

Comprehensive large network operators open luxury Channel

This luxury website has a common feature -- online department store.

Luxuries are only part of the total category. Luxury goods only account for 15% of the total category.

It is a platform, bags, clothes, perfume, necklace, and even future electronic products.

Xiu

Xinguang department store online

Taking advantage of its perfect global supply chain, we have built a luxury channel.

The supply chain of walking show network is actually very simple.

The upstream suppliers are the major brands, first class agents and department stores. Through the selection of hundreds of buyers, the category information is sent to the Shenzhen headquarters, and then the data are analyzed to get the products that are most suitable for the market. Then, the buyer then signs the agreement with the suppliers based on these data.

Van V+

Selling LV at "cabbage price"

"Cabbage price" mode is the price of low to the original price of 3-7 fold sales, mainly concentrated in the classic section, so that there is a larger room for profit.

In addition to LV, GUCCI, Chanel and other internationally renowned luxury brands are online on V+.

Though not buying LV, Mr von Cheng Chen has started selling LV.

In the future, in order to succeed in leading the world's luxury brands into the world, LV will be a market test.

Outside concerns, even if LV sells for 70 percent off, it depends on whether users of online shopping have the ability to consume.

Foreign luxury websites attract gold in China

There is no advantage in price, so this kind of website can satisfy consumers through experience.

Through network interaction with designers, there are limited edition T-shirts that can only be obtained through websites.

GiorgioArmani

The first high-end fashion brand launched online in China

At the end of November last year, Giorgio Armani announced that it would launch e-commerce channel emporioarmani.cn in China, making Armani (Armani) the first high-end fashion brand to launch online stores in China.

From emporioarmani.cn, there is no discount for bags and clothes, but also less styles and sizes.

In addition to receiving a delivery fee of 15 yuan, the style of clothing has not been updated online or offline.

It seems that Armani online e-commerce is not to cut into the online shopping market immediately, but to make up for the inconvenience of shopping in the three or four tier cities.

Yoox

Online retailers sell global luxury brands

The online retailer sells global luxury brands, operates 23 single brand official flagship stores and two multi brand online stores. The company expects 3 to 4 brand websites to enter China this year.

Luxury websites opened by portals

The accumulated reputation of the Internet, its price as low as eighty percent off, and the 100% quality guarantee are its characteristics.

Netease Luxuries

Leveraging brand reputation and 320 million NetEase users

In January 18th, NetEase announced the launch of the international first-rate luxury online shopping platform NetEase NetEase.

It not only provides 100% quality assurance and two shocking services nationwide, but also promises 7 days no reason to return goods.

Google boutique

Shopping guide website + custom Guide

Google opened a luxury fashion website called Boutiques.com.

Google's Boutiques.com is not a shopping website, but a shopping navigation website that plays its super search function.

It is not only a simple navigation station, but also can recommend products according to user preferences.

You just need to fill out some basic elements of clothing, such as style, color, style, price, etc. it will screen out something you may like, so that you don't have to go to a shopping website to work hard for Taobao.

Of course, this is not a big attraction for most people, so Google has brought stars, designers and bloggers.

They can set up their own boutiques on Boutiques.com, and ordinary people can also set up their own boutiques on them.