European And American Children'S Shoes "High Price" Means The Middle Class Market In Asia.

American shoe Brand Company CollectiveBrands

In partnership with Hongkong Lifeng retail (Li&FungRetailing), it will open in Hongkong this month.

This brand of children's shoes cost about 50 dollars (NT $1500) in the United States, and the company hopes to spend more than 100 dollars on a pair.

Chinese consumers are also willing to buy half a price for their children to fit a pair of shoes.

"China is not only an emerging market, but also an emerging market with pockets of consumers," the Financial Times reported in Collectiv. So it decided to promote the brand of StrideRite children's shoes to all parts of China, "MattRubel said.

According to the Boston Consulting Group survey, the 6 products that China's middle class and wealthy consumers plan to increase spending include clothing and footwear, attracting foreign consumer brands. Gap, the largest clothing retailer in the United States, opened its first branch in China last month and plans to put its brand.

Also enter the Chinese market.

Another clothing brand Cherokee also plans to open up the Chinese market.

Bata, a multinational low-cost Footwear Group, has established a strong business in China, with nearly 250 retail outlets.

Its brand includes

And discount stores.

And so on.

The group plans to add at least 700 new Payless stores in emerging markets in the next five years, including 15 stores in Indonesia next year.

Analysts pointed out that if the emerging market is developing at the current rate, the Asian market will account for 42% of global consumption by 2030.

In the next 10 to 15 years, the middle class consumer in Asia will surpass the US population and have strong market potential.