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Network Fast Fashion Starts T-Shirt Market

2011/4/22 9:43:00 72

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Fast Fashion Market

In every brand of clothing, the network is booming.

Fast fashion

With low price and massive advantage, this summer T-shirt will be available.

market

Drag into the pattern of scrimmage.

After last year's bombardment of objects and advertisements on the ground, yesterday, Fan Cheng Cheng officially promoted 1500 individual character T-shirts, and set 10 million sales targets for T-shirts.

The 1500 one is more than double the number of traditional brand T-shirts listed. Not only Metersbonwe, Semir and other traditional brands have increased the market of T-shirts, but also the network brand dream bazaar faces directly.

Internet

The platform's advantages of easy search and massive space display enable van GEE to be able to surpass the number of new products in traditional brands in style.

It is understood that in 2010, there were less than 500 patterns in the sale of all the products and 3 million breakthroughs in sales.

Last year, the growth of fan's products increased its appetite this year. It plans to achieve three times sales volume at a price of three times the design and unchanged price of 29 yuan.

For the 1500 personalities T-shirts, a clothing brand official said, this is the traditional brand can not be done.

Due to the restriction of consumption orientation and exhibition space, the traditional T-shirts sold in physical channels in summer are about five hundred or six hundred in the summer T-shirts.

Reporters noted that by the impact of last year's fan Ping Kai, the traditional casual brand T-shirts such as Semir and Metersbonwe are also working hard at the design and price.

For example, Metersbonwe's network dedicated T-shirt, not only has original personalized patterns, the price of 59 yuan is also more networked.

In the T-shirt market, there are not only traditional brands, but also emerging brand names.

After the financing, the dream of bazaar, which promotes the sales promotion, is only 19 yuan this year. The slogan "creating street fashion people" is exactly the same as that of vogue.

However, compared with the awakening of traditional brands and the pursuit of new brands, van Kee pin did not feel too much threat.

"We hope to make the T-shirt market hot.

Vic has been doing T-shirt products for third years. From the perspective of competition, the company has been in the forefront.

At the same time, the quality of fans is not losing the international brand. "

Fan Cheng Cheng, a responsible person, revealed that many of the products of the company are also engaged in some international famous processing businesses.

The cost of raw materials, labor and pportation is increasing this year. The driving force behind the price increase is supply efficiency and large orders.

After last year's hot sale of 29 yuan T-shirts, all customers had contacted suppliers to purchase raw materials ahead of schedule. This year, 10 million orders have increased the bargaining power of fan.

In the view of fan Ke Cheng pin, this is the traditional clothing brand that product quantity and research and development are limited can not follow up.