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The New Image Of The Jinjiang Dragon Shoe Expo Thirteenth

2011/4/20 10:55:00 96

In April 18th, the thirteenth China (Jinjiang) International Footwear exposition, jointly sponsored by the Fujian Provincial People's government, the China Council for the promotion of international trade and the China Light Industry Federation, opened the grand hall 2 in the United States. China's famous sports in the category of "Life Sports" Brand Xi long long With a brand new image Shoe Fair High profile appearance.

In the morning, with the powerful and powerful drums, and signed the signature cloth of "the national fitness Wanli engine China's new power", the leader of the forest and the relevant leaders of the city took the lead in signing the signature. Within a short period of time, many guests were invited to sign. Lin Shui pan told reporters that in March 1st, the State Council held a teleconference on implementing the National Fitness Program (2011 - 2015), vigorously promoting and promoting the landing of the national fitness policy. Under the new situation, with the help of the shoe Expo platform, Xi De Long launched the nationwide fitness million signature campaign. On the one hand, it reflected the support of Xi Long lung for the national policy of the sports industry, and it also made a good start for the 2011 "national fitness program." Lin Shui Pan said that as a brand located in the "Life Movement" brand, advocating fitness for all is the responsibility and mission of Xi long long. In 2011, he will continue to undertake this glorious mission and devotes himself to the popularization of the concept of national fitness. {page_break}

Reporters learned that Xi Long lung as a "national fitness 10000 miles" strategic partner, in 2010 with the State Sports General Administration, to promote the activity in dozens of large and medium-sized cities, dozens of colleges and universities orderly landing.

Then, around the theme of "freedom first", the new product was displayed by Xi De long. The spring and summer sports shoes, which are fashionable and fashionable, have a more connotations of brand personality under the commentary of the commentator. 300 square meters of the exhibition hall, dynamic dance, body painting, cheerleading and other programs of interaction, giving people a free and bold, positive feeling. On the four side of the exhibition hall, the new version of slogan, which is "free and supreme", has attracted many guests' attention. The introduction of "water is the most important" is the core demand of the brand. The concise four words generalize the character and value orientation of the 85 and the 90s. He said that the research and practice of Xi De Long on the target population showed that this group had a completely new understanding of sports, seeking pleasure in daily life, and began to pursue freedom, sex and life in sports. The demand for sports equipment should not only meet the requirements of daily wear, but also achieve the state of movement at any time and anywhere. He said that he had completed the exploration of this new generation of target population and achieved effective results.

Reporters found that around the change of the new image, Xi De lung also designed aerobics, B BOX (extemporaneous rap performance) for the exhibition, and fully displayed the brand connotation of the program, attracting many guests to watch. On the first day of the opening ceremony, Xi Long lung was quite popular before the exhibition.

It is understood that the past Shoe Fair is generally a new platform for the development of new technology and new products. And this time, the new category of "Life Movement" seems to be another trend of the industry, which is gradually accepted by the public outside the three main categories of sports, fashion and outdoor. In this regard, Lin Shui Pan said that the scope of the industry trend is very broad, will not be confined to technology, product level. As an industry trend of higher level, "Life Sports" has seen and manifested it, which is consistent with the shoe industry's "vane". On the international platform, Xi De Long displayed the brand culture, highlighted the brand tension, and hoped to see more brands in the shoe Expo to explore and display new products, and to promote the continuous upgrading of the Chinese sports shoes industry. (