New Products In Spring And Summer Are Stunning &Nbsp; Masa Marceau Creates Electricity Supplier Fashion Oscar.

Beijing local time April 12, 2011, Masa Marceau holds the new season new product.

Create a new feast

This conference focuses on 60 spring and summer new products, and more than 20 Chinese and foreign models appear on the scene.

In the whole stage, the four themes of purity, confluence, trace and fantasy are released.

As the Internet high-end men's wear brand, Masa Marceau has gradually developed into a fashionable vane for elite men in China. Its product release accurately grasps the international fashion trend, and reflects the elite men's demand for the excellence of fashion and life.

The conference attracted many business celebrities to come to the scene. The appearance of the elite of the China Europe International Business School and Dai Jun, the famous host, made the fashion festival full of climax.

Signing the "fashion etiquette godmother" Zhou Simin is another climax of this conference. The two parties jointly launched the MASA man positioning tool. According to the five elements of the user's skin color, body shape, style, role and scene, the dress scheme was quickly positioned in 5 minutes.

Masa Marceau CEO Sun Hong said that as a leading brand in the field of high-end men's clothing in e-commerce, Masa Marceau not only has a strong fashion trend product as its strong backing, but also aims to provide consumers with a high value added service of image positioning design, which will greatly enhance the image and social influence of men in the field.

Masa in Masa Maso is the meaning of the ancient Greek "war god", while Maso is a large river basin in France, which is rich in wine.

The implication is that we hope that consumers will be able to celebrate with the most beautiful wine when they return to victory like the God of war.

After the signing ceremony, Zhou Simin designed the scene guests gorgeous pformation, according to different dressing scenes, tailored professional image design.

Sina micro-blog synchronizes live live interaction, so that the appearance of the public are also immersive.

Male Charm

"Relaxed and unfettered natural breath is the spirit of this season. Many details show a man's taste.

Use a more natural style to show the other side of the man. The catalyst of inspiration can make life more colorful.

Martha Marceau designer AMY said.

Different texture of the pparent material layered combination, using artificial fiber, viscose fiber, wool and other ingredients, enhance the permeability and moisture absorption characteristics.

Create a visual overlap effect, clear lines without trace, convey the ideal concept of men's clothing.

Local accessories are made of elastic fiber, metal spray paint and other materials.

The use of imitation old wear, water wash old, imitation natural fading effect, wrinkle treatment and other new technology applications, create a comfortable and natural fashion appearance.

Black and white ash is the classic Tri Color of men's wear. It once became fashionable again in 50s.

The renovating design of masa Marceau men's dress shows a perfect retro flavor.

The classic double breasted suit coat and stripes and grid fabrics combination, retro breath and non-traditional style, explain the unruly depth of the soul of city man.

The color of blue is complementary to the design inspiration of ocean outdoor clothing, which perfectly expresses man's spirit of exploration and challenge.

The use of natural fibers, imitation natural materials, and water washing technology, with a great deal of texture, will bring the nostalgia and fascinating life into full play.

The collage of traditional patterns of different regional cultures, the contrast of gorgeous colors and implicit tones, the collocation of traditional graphics and modern modeling, the combination of hard lines and leisure winds, and the combination of olive green, sauce red, red light and harmonious colors, to add a passion for Masa Marceau men's wear this season.

Masa Marceau's recently launched light wing family shoe product is also a highlight. It adopts the latest international soles, fashion and color, and uses the international popular color collision method.

Part of the shoe technology is made from inside and outside the skin to facilitate perspiration and ventilation.

Meet the new concept of health and environmental protection.

{page_break}

Fashion vogue

Martha Marceau designer AMY said: "every year will participate in the International Fashion Week activities held in the major fashion sanctuary. At the just concluded international fashion week, designers notice that the biggest highlight of this year's men's clothing is elegance and simplicity, and every place is emanating with a new look of a mature man of simplicity.

Clear shoulder lines, open collar style, precise tailoring, air conditioning materials and small details all reflect a unique style.

And in terms of color, compared with 2010, men's clothing this year has changed a lot.

With white as the main color, and on this basis, add gorgeous colors.

Indigo, ink blue, violet, Mei Ziqing...

At the same time, the designer emphasized the pformation of the design style, while displaying the outstanding noble quality and showing the elegant aristocratic atmosphere while sticking to the fashion concept.

It is a perfect fusion of fashion, classic and luxury.

Martha Marceau has set up a fashion information station in front of the global fashion trend in New York and London.

It is convenient for designers to quickly absorb the latest trends and fashion elements, and conduct in-depth discussions and research in China.

According to the characteristics of high end men's clothing, such as vertical and high-density fabrics, combined with some fabrics using film covering technology, the fabrics are light and environmental friendly.

Join the unique design that accords with the Marceau brand of Masa, and fully consider the factors such as the characteristics and preferences of the Orient, and finally show the design of garment design.

The product design scheme is based on the in-depth analysis of consumer preferences and values of target consumer groups, in line with consumers' psychological appeals and lifestyles.

Based on this, we design a specific clothing format, combined with market research data, and conduct a comprehensive three-dimensional assessment within the company.

The samples will be pferred to the corresponding factories for sample making.

After the sample is made, Masa Marceau will invite design experts to hold consumer hearings.

The design experts will discuss the styles, styles, colors and ideas of the samples, and collect the consumers' suggestions and preferences, and finally enter the finished products.

Masa Marceau CEO Sun Hong said: "the design of masa Marceau not only absorbs the international elements, but also has a brand style. At the same time, the whole process is very rigorous. One garment is designed and developed from the design to the fabric selection and process production, the ring checks, to ensure that every item of clothing is perfect, and truly become the fashion vane to lead the trend of domestic men's wear."

Highlighting high added value

Massa Marceau's new spring and summer products are very rich, including 18 categories, including top coat, T-shirt, shirt, pants, shorts, shoes and belts, etc., which has increased by nearly 40% compared to 2010, far exceeding the number of new outlets released by peers.

Through in-depth intervention to the monitoring of back-end products, and then ensure product quality inspection of production and sales.

Masa Marceau CEO Sun Hong said: "in the procurement of clothing raw materials on this point will not be soft, most of the fabrics from overseas procurement.

For example, wool is imported from New Zealand, Australia and other countries of the top wool.

Sun Hong also said: "Martha Marceau will not control the cost because he wants to make high-end brands, because Masa Marceau insists on the high quality line. If users feel unfit, they can return it free of charge if they feel unfit."

Martha Marceau brand is committed to acquiring the full trust of users, making repeated purchases, enhancing user viscosity and forming word-of-mouth.

The target consumer group of masa Marceau's product positioning is the high-end male user of 25-40 years old. They are in the rising stage of their career, pursuing their dreams on the road, striving for excellence and releasing themselves. Marceau has interpreted a new way of life for men on the road.

Masa Marceau CEO said: Massa Marceau will produce marketable products according to user characteristics, marketing mode and other factors, and formulate the correct brand strategy.

Steady growth in revenue and earnings has made Masa Marceau the most competitive B2C e-commerce company in China.

This new product conference, Masa Marceau will become the first domestic B2C brand fashion conference.

Products directly hit the high-end men's wear brand market, leading the fashion trend, and building up the fashion Oscar in the field of e-commerce.

About Martha Marceau:

In December 25, 2007, Zhang Shulve and Sun Hong jointly established the nine Beijing Shang Shang Technology Co., Ltd.

In September 2008, Martha Maso Masa Maso high-end fashion design was formally launched, and sales revenue was 80 million yuan in 2009.

In 2010, Martha Marceau received the venture capital injection of US $100 million from the Sequoia Capital China Fund. The registered members exceeded 100 million, and the repeat purchase rate reached 70%. In the same year, the store opened in the CBD core business district of Beijing World Trade Center, with a real shopping experience offline to better meet the needs of consumers.

Martha Marceau is committed to creating the most influential clothing online shopping brand, allowing more consumers to understand and love Masa Marceau's products.

While enriching men's clothing, we should expand women's wear, children's clothing and home textiles to expand market share, and build a brand of Internet life suitable for middle class and new middle class.

In 2009, Masa Marceau won the "China's fourth consumer favorite website TOP100" award, and won the "China online retail consumer brand 50" award in the same year.

In 2010, it won the "China excellent apparel online shopping platform Award" and "China's top 10 entrepreneurs."