Ji'Nan Shopping Mall Sandals In Advance To Seize The Market &Nbsp; Price Increase Of 20% Cited Consumers Questioned

Sandals go public ahead of time to seize the market.

Recently, reporters in Ji'nan shopping malls see that this spring should be a single shoe, but sandals sneak into the market.

Many shops have specially opened the exhibition hall for sandals sales, and the main display area of the counter has also given up sandals, giving consumers a sense of jumping directly from summer to summer.

According to the reporter, the market timing of sandals is ahead of schedule every year. Early listing has become a "market practice".

"The spring in Ji'nan is shorter. In order to seize the summer market, dealers are racing against time to catch up.

"A shoe dealer told reporters that the temperature in spring this year is higher than that in last year, which further pushed ahead with the time of listing, leading to a crash in the end of this spring and the new sandals.

Sandals prices rise a lot of consumers questioned

Besides listing time, the price of sandals this year is also a common feeling for consumers.

"The appearance has not changed much, but the price has gone up a lot.

"In the interview, Ms. Zhang recalls that the price of a brand of sandals of the same style last year was around 640 yuan, and this year it changed to 799 yuan.

As sandals began to enter the market on a large scale, some of the old sandals of last year began to discount with the momentum, and the discount intensity was about 50 percent off -7.

Reporters noted that the original price of these old sandals was 550 yuan -800 yuan, and the new sandals sold at the price of 700 yuan -900 yuan, compared with the increase of at least 20% this year, the price of sandals with fewer materials was directly driven by winter boots.

"Sandals and spring shoes are listed almost at the same time, but why are prices higher than some spring shoes?" during the interview, consumers questioned such questions.

In response to this, a brand agent explained that prices of raw materials such as cowhide and sheepskin were generally rising last winter, so whether it was spring or summer this year, prices were about 20% higher than last year.

At the same time, the wages of workers are generally rising this year, especially the sandals need to be tailored. The work is more complicated than the spring shoes, which increases the design cost and the labor cost.

Spring shoes will be on sale in short spring.

In the interview, the reporter saw that the price of the single shoe in spring this year increased by nearly 20%, but influenced by the early listing of sandals, the spring shoes were already "folded", and many new ones that had just been listed were also unable to escape the discounted fate.

"30 percent off promotion" and "new product 10 percent off"...

Beside the label of "spring new listing", discount words can be seen everywhere, which is contrary to the high attitude of "new discount".

"At present, the discount strength of spring shoes in the shopping mall is about 30 percent off -9 discount.

"In the interview, a brand salesperson pointed to a pair of fish mouth shoes told reporters that this is the Spring Festival just listed last week, listing second days received 30 percent off sales notice.

The salesperson said that now the sandals began to be listed in large quantities, and merchants also turned their attention to sandals, and spring shoes should go into the discount sale period.

According to industry analysis, although sales of spring shoes are discounted, promotional activities are smaller than anti season sales, but they can still attract consumers.