2011 China Fashion Buyer Forum Held

28-29 March 2010, CHIC2011 China

This forum is made by Chinese clothing.

In the clothing business operation, the "buyer" starting from the product virtual operation mode, higher than the brand virtual operation constraints, so as to weaken the existence of the product, but also is the best platform for using the product itself to manage itself.

In a sense, their behavior has accelerated the promotion of all kinds of clothing to scale production in China.

The strength of destruction is the direct power of buyers to form the brand market.

Therefore, the buyer is known as the founder of the next myth in China's clothing industry.

In China, buyers have been refined into two concepts: clothing enterprises, buyers and business buyers. They are also gradually accepted by brand enterprises and commercial terminals. How to adapt to this trend and guide the fashion buying mobile phone system to "test the water" at the clothing terminal has become one of the requirements of the new mode of the industry market.

Considering the changes of China's apparel terminal, the potential brands of China are becoming butterflies and international brands are coming. But the common feature of the two is that the strength of the brand is increasing. This change signal tells us that China's clothing business needs the intervention of buyer's mode.

For this reason, the organizer will also invite Chen Peng, Yao Xiaoyun, Shao Ligang and Zhou same domestic buyer training experts who have long experience in overseas buyers and engage in research on commercial terminal mode in China. Combining theory with practice cases, we will make a multi angle and three-dimensional introduction and experience sharing on the topics of ingenious construction, optimization of profitability, support for retail sales and interpretation of fashion trends.

They will intercept the essence of overseas buyer models such as accurate ordering, merchandise tracking, commodity planning, information feedback, and timely analysis of data. Combined with the main domestic market terminal modes such as domestic clothing agency and trusteeship mode, we should innovate the "Chinese style buyer model" that is suitable for the domestic market, so as to realize the innovative thinking of "buyers integrating into China".