The Speed Of &Nbsp Strategy Is Increasing.
vancl
Since its inception in 2007, sales growth of over 2 billion and 300% over the past three years has ranked the top 500 of DDT high tech and high growth enterprises in the Asia Pacific region. It has become the most representative Internet fast fashion brand in mainland China.
According to its spokesman, in 2011, the sales target of 10 billion sales increased by 400% compared with the same period last year, and it is expected that the revenue of 1/10 will be divided into the construction of community marketing -- a new socialized marketing platform for "customers and customers".
Then, at the end of 3, fan Kai Cheng started to recruit more than 10000 people for more than half a year. The recruitment job involves thousands of posts, including technology research and development, product operation, marketing, network design, and so on, and intends to recruit 4000 campus agents in the national colleges and Universities to carry out the "1 billion divided" community marketing business.
This series of initiatives has attracted much attention.
At the same time, "ten thousand people Recruitment" information attracted a large number of job seekers.
In the situation of soft economy and continuous employment bottlenecks, this is a display of courage and innovation.
The author analyzes: in this era of "difficulty in choosing a job, difficulty in recruiting workers, and shortage of labor", the company has shown its responsibility and strategy in social responsibility practice and business development.
First of all, based on the needs of strategic planning of van sincere, "ten thousand people"
recruit
"More able to meet the demand for speed increase.
Vic CEO Chen said at present, customer registration is 10 million.
Then, the number of online shopping in China is 400 million.
user
It only accounts for 1/40, which has a very large market space.
Chen said that at present, the company is concentrating on making large-scale and big impact, and striving to become the first Chinese clothing e-commerce enterprise with over 10 billion sales.
The development goal is consistent with the "challenge" strategy that van customer has always striving to win customers and occupy a larger share. The primary task of expanding the scale is to "expand", so large-scale recruitment and the strategy of horse racing can be imagined.
Secondly, talent reserve is the long-term concept that best matches the current market competition.
With the development and speed up, talents have always been the key to break through the tight encirclement, especially the fierce competition of manpower.
With sales growth of 2 billion last year and 300%, it is inevitable that advance layout in technology R & D, product R & D, operation support, warehousing and logistics, and core management chart.
In addition, with the sustainable development of V+, the existing personnel structure has not been able to keep up with the ever-growing business development system. This consideration is also reflected in the recruitment plan for campus in 2011. The recruitment of more than 500 posts in various professional fields, such as technology development, logistics management, information editing, clothing design, and so on, is a strategy of attracting talents.
As a tacit combination of Chen Lei Jun and its golden team, once known as "can squeeze out the user's desire to buy", their marketing methods and effects are often staggering, such as the prosperity of "all sincerity and quality".
And big initiatives to recruit 4000 campus agents and break up 1 billion of the income sharing, nor ordinary operators dare.
One billion community marketing platform, 4000 campus agents, 10000 people Recruitment - its marketing layout wins at one go, perhaps this is the charm of fan marketing.
On the other hand, the scale of "ten thousand people Recruitment" has also catered to the theme of the times. "Recruitment area" has three special sections: "Campus Recruitment", "social recruitment" and "Intern Recruitment". It has solved the problem of employment for thousands of people and promoted social stability and harmony under the dilemma of recruitment and employment.
From selling only men's shirts to six main categories: Men's wear, women's wear, children's wear, shoes, accessories and home furnishing, the development of fan's life is a miracle of e-commerce.
In the fall of PPG, VANCL is still thriving and has become the fourth largest platform after Tokyo mall. In the 2011 era, Fan Cheng pin is writing a more "mythical" height.
The marketing of thousands of people will undoubtedly open up and occupy a larger market for them. However, how to digest and maintain stability will be a great test for all customers.
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