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The Seven Wolves Entered The Luxury Industry &Nbsp; The Overall Price Of Clothing Rose By At Least 10%.

2011/3/31 9:28:00 37

On March 29th, at the China International Clothing and Accessories Fair in Beijing, Fujian seven wolf industrial Limited by Share Ltd announced the formal purchase of Hangzhou Kenna Garments Co., Ltd.

The latter's main business is foreign luxury brand agent, and currently has the brand name of Connally, Canali, Versace collection and jewellery brand George Georg (Georg Jensen).

Seven wolves

Zhou Shaoxiong, chairman of the company, said before that commerce minister Chen Deming said that China would take measures to promote competition, improve the logistics system, pform and innovate the retail mode, and lighten the burden on the retail enterprises, so as to solve the problem that the sales price of some international brand luxury goods in China was higher than that of overseas.

So it is a good time for the seven wolves to buy Kenna Hangzhou at this time.

Zhou Shaoxiong said that the acquisition of Hangzhou Kenna is to strengthen international brand cooperation; two is the seven wolves to create international luxury brands to enter the Chinese market agent platform, three is to provide opportunities for the seven wolves brand to enter the international market.

Zhou Shaoxiong said in an interview with reporters that luxury consumption in China is like this.

Emerging economy

The body has entered a period of rapid growth.

He said the BRICs are the only country that can achieve two digit annual growth in luxury consumption, while China has the highest growth rate in four countries.

Previously, the Italy Fashion Association has revealed that the export volume of Italy luxury goods to China can reach 200~300% growth every year.

Zhou Shaoxiong said that from the current China's total economic volume and development status, the future will definitely become the largest luxury consumer market, and this market position will continue for a long time.

He said, though

U.S.A

With the change of residents' living and consumption concept in Europe, the development of the luxury market began to be rational. However, from the current countries and regions with several luxury consumption in the world, such as Japan, Singapore, Hongkong, China and Taiwan, we can see that after many years of development, the luxury market still has a lot of room.

Referring to the rise in the price of many casual brands and sportswear products, Zhou Shaoxiong expressed his views.

He explained this view from the perspective of labor shortage, labor cost and rising cost of raw materials.

The labor shortage at the beginning of the new year has caused some pressure on the production cost of the seven wolves. Due to the fact that only a small proportion of the products produced by the seven wolves are manufactured, their factories will feel some pressure and influence, but not serious.

Zhou Shaoxiong said that this is because the seven wolves in the long-term development process, the staff's welfare and living environment construction is relatively good, labor law implementation matching is also done relatively perfect.

The seven social wolves, such as social security and other safeguards, have done well, so the factory of thousands of wolves has been relatively stable.

But he also said that some cooperative factories of the seven wolves are facing different levels of pressure because of their different regions. "Pressure in some places is relatively large and the pressure on new factories is huge."

Zhou Shaoxiong said that the price of the seven wolves will increase by at least 10% this year, and the whole industry will be the same.

He believes that the root cause of rising prices is cost pressures.

Cotton and labor prices are rising, and companies want to ensure profits, so prices are rising.

When it comes to the profit margins of the seven wolves, Zhou Shaoxiong said that the profit rate of the seven wolves is not the highest and there are still higher companies in the industry.

As to whether the cost increase pressure can be resolved through product price increase, Zhou Shaoxiong believes that the price increase is a double-edged sword. If the price is not increased, the enterprise will not be able to bear all the costs; however, if too much sales are affected, sales may still be discounted.

"If there is no discount, it shows that the pricing level is correct, but how can we know how much discount it will be if we haven't sold it yet?"