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The 12Th Five-Year "Synthetic Leather Industry" Is Developing &Nbsp. It Is Also An Opportunity And A Challenge.

2011/3/19 10:50:00 47

The Development Opportunities Of Synthetic Leather Industry In 12Th Five-Year Are Also Challenges.

"12th Five-Year" is a critical period for China to readjust its industrial structure and pform its economic development mode. As a labor-intensive industry, the leather industry is facing difficult choices after rapid development. The development mode of pursuit of quantity expansion and low price competition has begun to shackle industry development. Under the background of vigorously adjusting the industrial structure and changing the development mode, the pformation and upgrading of the synthetic leather industry is inevitable, and environmental protection and innovation become the breakthrough point of the pformation and upgrading of the synthetic leather industry.

At the two sessions, the representatives also raised many hot issues, involving migrant workers' employment, education, medical and health, food and drug safety, income distribution, social security and other livelihood issues.

In the interview with hicong leather net, general manager of Zhejiang kichi synthetic leather Co., Ltd., general manager of Gaoming, said he was more concerned about the proposals for the innovation of synthetic leather manufacturing industry. Chinese manufacturing enterprises could only get rid of the predicament of low value production by relying on innovation.

Implementation of innovation and development

In this year's "two sessions" proposals, proposals on manufacturing innovation have attracted wide attention.

The general manager mentioned that China's manufacturing enterprises can only shift from the value chain to the high-end, enhance their innovative capabilities and design capabilities, so as to get rid of the production difficulties of the synthetic leather industry.

The development of synthetic leather industry in 12th Five-Year is both an opportunity and a challenge.

It is understood that, at the beginning of the founding of Zhejiang branch, "innovation" was integrated into the enterprise concept and product development.

Our company developed polyurethane (PU) wet synthetic leather and superfine fiber synthetic leather, mainly used in clothing, footwear, bags, sofa furniture, automotive interior, notebooks, new novice bags and so on.

The production technology is exquisite, the economic strength is strong, the product quality is superior, the variety is complete, the flower color is diverse, is favored by the broad masses of customers.

The annual output of 16 million meters PU wet synthetic leather and 6 million meter microfiber synthetic leather are sold to Wenzhou, Wenling, Hebei, northeast three provinces, Sichuan, Guangdong, Fujian, Hongkong, and the United States, central and South America, Germany, Italy, Middle East, Southeast Asia and other countries and regions.

Innovation has become the fundamental driving force for the development of Zhejiang branch one synthetic leather company.

At present, Zhejiang Keyi is taking a road of innovation in products, resources, technology, marketing and so on.

In terms of products, Zhejiang branch one synthetic leather has been tested by the Wenzhou quality and Technical Supervision Bureau to meet or exceed the national standard. It has the leading level in the same industry, especially the super fine leather and high grade imitation leather. It has good prospects for development. In terms of scientific and technological innovation, it constantly promotes its own design ability, integrates the latest technology ideas into the synthetic leather process, and continuously develops and innovating marketing channels in marketing, in addition to doing some paper media promotion and participating in influential industry associations, it also makes use of the powerful online sales platform of the Internet to integrate customer service into the marketing process.

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Opportunities and challenges coexist

However, due to the rise in prices of raw materials, the appreciation of the renminbi and the increase in labor costs, the operation of synthetic leather industry has been in a predicament. The synthetic leather industry seems to have entered the cold winter.

How should synthetic leather enterprises break through?

The general manager said that during the "12th Five-Year" period, light industry is still in an important period of development opportunity, and at the same time, it is in a strategic pformation stage characterized by structural adjustment and industrial optimization and upgrading.

Strengthening the construction of independent innovation.

We should focus on the commanding heights of the industry, further enhance the capabilities of product design and R & D, improve products, meet the needs of consumers, and promote resource conservation and environmental protection.

We should clarify the main tasks of resource conservation and environmental protection in the year 12th Five-Year.

Define the requirements of new product development and clarify the requirements of technology and management in the whole process of industrial chain.

Through technological innovation, eliminating backward production capacity, focusing on innovative management, promoting the comprehensive utilization of resources, developing circular economy and so on, we should increase the intensity of energy conservation and emission reduction, further strengthen the construction of talents, and provide personnel guarantee for the sustainable development of the industry.

We should further improve the training and application of elite marketing, management, scientific research, design, technician skills, and other kinds of talents.

Industry outlook and trends

China's synthetic leather industry has a long history. With the tide of reform and opening up, China has undertaken the shift of the international synthetic leather industry, and has become the world's largest production center and sales center of synthetic leather industry. It has formed a very perfect industrial chain and industrial development platform, and has basically occupied the global middle and low end synthetic leather product market.

Looking forward to "12th Five-Year", the general manager thinks that the outlook for domestic synthetic leather industry can be divided into the following aspects:

First, we should enhance our awareness of opening up and vigorously expand the international market.

The role of foreign trade in the development of synthetic leather industry is very obvious.

Therefore, while consolidating the original international market share, we should focus on developing emerging markets such as South America, the Middle East, ASEAN, Africa and Oceania.

We should make full use of all kinds of large leather and synthetic leather exhibition platforms at home and abroad, stand for exhibitions, continue to publicize the regional brand of "Wenzhou: China's synthetic leather capital", enhance the visibility of enterprises, and at the same time capture market demand information through various channels, such as the flow pattern of product color and style, and provide it to enterprises.

Second, we should strengthen technological research and development and implement product structure adjustment.

We should increase investment in science and technology, give full play to the role of technical talents, and develop more products with novel styles, bright colors, high technology content and environmental protection to win the market.

Third, we should improve the way of product marketing and strengthen the construction of "offshore marketing system".

On the basis of perfecting the existing marketing network, we should adopt the new marketing method of "Baotuan" to establish marketing alliance, "service outsourcing industry" and so on, so as to speed up the marketing progress and stimulate the production and operation of enterprises.

Actively participate in the series of activities organized by the government to "enter Africa" and "walk into Central America" to carry out production and marketing docking negotiations.

Create conditions for setting up direct sales outlets overseas.

Fourth, we should strengthen the construction of foreign trade talents and do well in coping with international technical trade measures.

All export enterprises should strengthen the construction of foreign trade teams through various ways, such as talent introduction and self-cultivation, so as to meet the needs of increasing export volume.

We must create conditions, set up early-warning points outside China, be good at collecting foreign trade early-warning information, and deal with them ahead of time, so as to avoid undue losses.

In the face of the opportunities and challenges of the "12th Five-Year" new era, I believe that Zhejiang Keyi synthetic leather Co., Ltd. will be able to achieve something new and will continue to lead the development direction of the domestic synthetic leather industry.