What Made The Classic Of Luxury Brand Marketing?

Why some foreign luxury brands can achieve a century of classic and enduring, and the longer they are in the years, the more they are deducting a heavy sense of historical accumulation as time goes by, as if they are talking about the pformation of life.

Even in the wake of the financial crisis, their glittering brands have never been overshadowed. Sometimes they think, yes, what has accomplished their noble and elegant temperament, and today they are still popular among fans all over the world?

Famous

Not long ago, Forbes magazine focused on the legendary experiences of the world's ten most famous luxury brands, which have remained the same for hundreds of years without any fading.

"If the western sky is drizzled with rain, then there will be a common feature from the president and senior white-collar workers to the new entertainment stars: they all wear Burberry raincoat."

This England proverb tells the secret of Burberry becoming the "boss": the fashion it leads does not have its own table, but has excellent quality and practical value.

In 1856, Thomas Burberry, a young man in England, opened a clothing store named after his surname.

In 1879, Burberry developed a waterproof, wrinkle resistant, breathable twill fabric and soon received the welcome of the British army.

During World War I, British officers wore Burberry specialized windbreaks.

In peacetime, Burberry became the Royal brand and became the first choice for explorers and outdoor activists.

Today, Burberry's grille permeates everything from clothing, accessories to home appliances.

Romantic and noble red and black and camel flowers become British symbols.

In 1837, Thierry Hermes, born in Germany and French in France, founded his harness manufacturing company.

In order to make the horses wear the most necked collar, Hermes finally won the first class business medal in the 1867 world leather exhibition.

The family business, which was born in the early twentieth Century, was hit by a big change. The third generation of successors applied the unique needling method of saddle to the trunk, and expanded the business to handbags, gloves, belts, jewelry, notebooks, watches, ashtrays, scarves and so on.

NO.3 Louis Vuitton /LOUIS VUITTON

Louis Vuitton is the pronoun of luxury and noble. Who can think of it is actually a French country packer's name.

In 1837, Louis Vuitton, a 16 year old carpenter, came to Paris to make a living.

At that time, the emergence of train ships gave rise to the upsurge of Paris's upper class tourism.

It is not a trivial thing for a noble to go out. Clothing accessories are numerous and must be kept in perfect shape at any time. Therefore, packing for the ladies and gentlemen has become an important skill.

Louis Vuitton was smart and capable, and soon became a small celebrity bundle worker in Paris.

Napoleon III's Queen, Jonny, used him as a craftsmanship collector. He also used his carpentry skills to build new suitcases on his journey, and helped the extravagant queen to be pported to several lovers. In 1854, Louis stayed in a large number of gifts and left the palace, opened a luggage shop on Champs Elysees Street, launched a flat cover suitcase, and changed the shortcomings of the trunks suitcase at the time when the boxes were not easily accommodated.

Square top wooden boxes have become the trend since then.

In 1896, the son of Louis Vuitton, with the abbreviation of his father's name "LV", was printed on her own product with flowers. This is the LV brand logo that has been so popular today.

NO.4 Ferragamo

I do not know how many women endure the pain for wearing beautiful shoes, but Ferragamo has proved to the world that comfort and popularity are not contradictory.

Salvatore Ferragamo, the founder of the brand, went to California university to study human anatomy and learned how the weight of the body could create pressure on his feet.

He grabbed the opportunity and became a special shoemaker for the movie superstars. Garbo and Sophia Roland all wanted Ferragamo shoes.

NO.5 Faso

Persol sunglasses were born in Turin in 1917, and the quality and craftsman Persol made in Italy has become the key to the classics.

The popularity of Persol is closely related to the 007 series of movies. It is the standard eyeglasses of detective bond, and is also favored by women. It is said that Audrey Hepburn is a supporter of Persol.