Recall 2010: Chinese Clothing Begins "Handover Stick"

Instead of saying that Chinese clothing is a long distance running without end, it is more like a relay race, and the most obvious feature of 2010 is that when the year comes to the handover club.

Jiang Hengjie: from feeling the stones across the river to speeding up

2010, China

Jiang Hengjie is very elegant in conversation. He always wears well, whether he is casual or formal.

For the planners and builders of the future pattern of China's clothing industry, it is a little painful to wander between the future and the reality. Jiang Hengjie especially let many entrepreneurs feel headache: he likes to evaluate entrepreneurs' clothing and even criticize the color and length of socks. He thinks that entrepreneurs with no taste are very difficult to make fashionable brands.

However, in the days when he was in power, almost every week an entrepreneur who did not like to come to him would introduce himself to him.

In a very large forum, in the face of a famous CCTV reporter's question, "can Chiang Kai Shek tell you the brand of your clothes?" "is our own brand in China."

Jiang Hengjie took off his coat without hesitation, and walked back and forth in front of the conference hall to speak for the Chinese brand.

Wang Qing: from unconventional to routine

If Jiang Hengjie's cross rod is natural, then the departure of another leader in China's clothing industry in 2010 has caused a great shock.

He is Wang Qing, chairman of the China Fashion Designers Association.

At the just concluded China International Fashion Week awards ceremony, China International Fashion Week Organizing Committee announced that Wang Qing became the honorary chairman of the China Fashion Designers Association.

Su Baoyan became the chairman of the China Fashion Designers Association.

At the presentation ceremony, Miao Hongbing, who was the guest of honor, gave a lot of praise to Wang Qing in public.

Wang Qing is a person who creates Chinese fashion history. At least in the media, China International Fashion Week has controlled enough discourse power.

Of course, he also knows the current situation of Chinese fashion design, so when he delivered a speech at the awards ceremony, he seemed to have a long focus on foreign languages.

He said that China's fashion designers and fashion brands are still at an early stage.

His words added a touch of color to the slightly showy prize giving ceremony, but then he was covered up with gorgeous flowers and applause.

Wang Qing is a leader who is willing to create rules of the game, and the right to speak in international fashion and fashion is precisely to control the makers of game rules.

Chinese local designers are deeply convinced by Wang Qing on this point.

One Chinese leading designer told reporters: "in the rules of the game in Europe, Americans are not happy, so there is another rule that is very different from the rules of the European game - the American fashion model.

Americans created the American miracle in their own fashion context.

And if Chinese fashion goes ahead in other people's context, it's hard to have a right to speak.

Wang Qing is a bold and resolute person. Some of his words are still fresh in his memory: "we should use conventional methods to standardize China's fashion industry", "China's international fashion week is poor and love rich" and so on. His views and actions accelerate the progress of Chinese creation, but what his critics see is not such a scene, "everything is a floating cloud."

Some people who quit the stage of the fashion week do not understand why everyone is so keen on the Golden Summit.

"Don't be afraid of floating clouds to hide your eyes. You are only at the top."

This may be the wisdom of the China Fashion Designers Association.

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China Fashion Forum: from Kunlun to China

In March 2010, China Fashion Forum officially moved from Kunlun hotel to China hotel.

From then on, the five-star tour of China Fashion Forum began.

For journalists who have been following the clothing forum, the biggest change may be that the boiled fish eaten at noon will become South beauty.

What's more, more importantly, the China clothing forum has implemented a sub venue system, and people can discuss deeply about their concerns and exchange evidence.

Over the years, there have been some fixed faces in China's clothing forum. Zhou Shaoxiong, Miao Hongbing, Mao Jihong, Xia Hua, Zhou Yan, Zhang Rongming...

This is the success of forum organizer Wang Jun, and it is also easy to be criticized. People want to see more successful entrepreneurs. The arrival of these entrepreneurs is sometimes more exciting than seeing Lang Xianping and Yu Dan.

And the successful middle and small entrepreneurs who come to the audience are coming with their own problems. Of course, more people come with confusion. They don't even know the problem. They just want to see what his competitors or his target brand is thinking and what they are doing.

China clothing forum is carrying more and more things, like an influential brand, always consciously and unconsciously began to pursue a broader range of value.

In 2010, besides the main venue and sub forum, there was also a breakfast meeting, rotating presidency and so on, which had long been strongly supported by the Chinese fashion forum.

The Chinese clothing forum has obviously reached a certain height.

However, Wang Jun can not leave the ceremony at the end to add a form of awarding Award - the 2010 extraordinary fashion show awards ceremony, as the China International Clothing and Accessories Fair has the annual awards for Chinese clothing, and the Golden Summit awards on China International Fashion week.

This is a good plan to make the closing ceremony even more attractive, but a little carelessness is likely to become another Vanity Fair in China's fashion industry.

Reporters have participated in a well-known forum outside the industry, in the forum's text propaganda on the back of the "ranking no different" words, but let people have a refreshing feel.

In any case, in 2010, the China garment forum ushered in an unprecedented scale. The organizers of the China Fashion Forum have more and more confidence to tell you that, as in World Expo, Shanghai in 2010, a brand forum can also be done as long as it has core values and mission.

Fashion week's axis: from white collar to MI Huang

It takes courage to press the fashion show at the China International Fashion Week awards ceremony.

Because this award ceremony is not only a gathering of celebrities, but also concentrates on almost all the leading fashion designers in the field of clothing design in China. This requires that the design of the press brand is not only pass or even excellent, but also have the advantage of being superior to others.

Although the white-collar fashion week has earned enough popularity, professional designers have not given Miao Hongbing a high mark. In their eyes, white-collar workers lack the soul of design.

Invisibly, MI Huang and her Qilian gang are full of imagination. Sometimes, people are more interested in the visual shock of fashion week than a well regulated senior garment.

White collar workers live in advanced garments. Although Miao Hongbing has been longing for high fashion for a long time, his half year theory has not made him very smart.

As a platform for China International Fashion Week, if there is no high fashion, it always seems to lack some symbolic meanings.

Qi Gang has always been very fond of high fashion, even if it is just "high fashion" at the symbolic level. On this point, Qi Gang is a designer with courage, and "understanding" depends on how the audience interpret the works of the designer.

According to authoritative sources in the industry, the "high cashmere fashion" route is adopted by Mi Huang, which matches the specifications of the fashion week awards ceremony.

Of course, more people believe that MI Huang's confidence mainly comes from the eyeball effect of international superstar Rosamund Kwan and the luxury and beauty of Qi Ding's winner.

No matter how people comment on MI Huang's fashion show, no matter how Miao Hongbing's white-collar workers continue his fashion week tour.

People are more concerned now: what kind of new axis era will be created for China's international fashion week? 3 years? 5 years? Is it a flash in the pan? This is the time to test brand strength and brand wisdom. Of course, for China's creation, there are more strength brands competing for the axis, which may be a scenario that people would like to see.

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Leading designer in China: from Zhang Zhaoda to who and who

If you ask, "what is the most memorable show in China's fashion field in 2010?" Toni, Li Dangqi and Zhang Zhao Da's "East Eve" fashion show should be among the best.

Interestingly, this is clearly a fashion show for three people, but people only see Zhang Zhaoda. This show shows that each designer has a very different style, but people think it's Zhang Zhaoda's style.

No way, this is Zhang Zhaoda's influence.

As for the change of Zhang Zhaoda's style, more people interpreted it as pornography and lust, and the reporter couldn't help proving Zhang Zhao da. The answer was: "farewell in desire, rebirth in the fall, people in the journey, the wind and rain companions, the laughter, the flowers, and the laughter."

In fact, fashion designers have always been willing to highlight their quest for sex, whether they are homosexual infatuation or heterosexual love. Each of them shows you only two words - sexy, expressive form may be stuffy or naked. If you talk with designers in depth, you will find that they are more interested in talking about the human body than they are in fashion, not that they love fashion, but that they love women more.

Now, when the wave of the show is gradually calming down, what journalists are more concerned about is not what Zhang Zhaoda did, but what Zhang Zhaoda wanted to express. Since Zhang Zhaoda turned from the international full scale dress show to the design of his own fabric texture, color composition and adding more Chinese elements, people have been looking forward to him for many years.

No one can understand the pressure that Zhang Zhaoda has put on the fashion and the names and faces all these years. However, people know that Zhang Zhaoda also knows that the glorious era of Zhang Zhaoda will come to an end sooner or later, but who can take the place of Zhang Zhaoda now?

Look at several leading brands in fashion week, and know that white collar Miao Hongbing has a lot more people than white collar chief designer.

Perhaps a few years ago, people also knew that a designer named Xingyan, who had received flowers and applause from the front desk of the white-collar workers, had been moved away by heavy gold and disappeared since then. People knew that Notting Hill, but the designers of notting hill did not come to the stage from behind the scenes. Qi Gang had won the Golden Summit, but the heavy gold put him out of the women's clothing brand Li Gu was becoming more and more silent.

This may be the place where clothing entrepreneurs are entangled, especially after the 2010 Wong Kwong Yu and Chen Xiao's management struggles.

For the more and more important designers in the enterprises, they have to adopt a seemingly insurance strategy. They are either the head of their own brand or the airborne troops with aura.

Who can take the baton in Zhang Zhaoda's hands? Obviously, there is no conclusion.