The Industry'S First Flagship Market Of "Sports And Leisure" Was Settled In Beijing.

2011 New Year's day,

It is understood that the brand entry procedure of Tian LAN leisure sports city is extremely strict. It is necessary to complete the application of the "six certificates", that is, the factory business license, the tax registration certificate, the organization code certificate within four years, the trademark registration certificate, the quality inspection report, and the sales power of attorney.

Wu Da Bureau, general manager of Tian LAN tail goods, said that the reason why we need to enter the brand must be "six certificates", which is to ensure that all products sold in Tian LAN leisure sports are genuine and 100% without fake products.

Brand "stock" store is stationed in wholesale business circle.

What is the impact of Tian Lan's tail cargo on Muxiyuan's clothing wholesale business circle? What kind of impact will it bring to the business pattern here? Liang Jiliang, a standard expert on tail cargo, told reporters: "the tail cargo market operates on the stock and shelf products outside the genuine goods, which are essentially different from the traditional shopping malls in terms of the nature, price and mode of operation of the goods.

Since there is no problem of competition of the same kind, the shopping mall will enter the prosperous wholesale business circle, no matter for other markets, or for the vast number of consumers, it will be a useful supplement to the business format and consumption place, and will not have a direct impact on traditional commerce.

At the same time, business segmentation also means differential competition. When the traditional shopping malls face many competitive advantages in the tail cargo market, they should not fear more, but how to provide consumers with more affordable, genuine goods and services, so as to capture the hearts of consumers.

In a sense, the shopping mall has entered the bustling business circle and accelerated the upgrading of business forms in the business circle.

This Tian LAN goods location "sports leisure" theme shopping mall is an effective integration and utilization of market opportunities, brand resources and consumer resources. It is a forward-looking attempt for the development of the tail cargo industry, and will also become a typical case of commercial real estate development.

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Price limit management terminates the brand "profiteering" to give up consumers.

Wu Lan, general manager of Tian LAN tail cargo, told reporters: "the brand controls the production links and sales channels through self built chain channels. This is the fundamental reason why they can sell products at 2 times or even 4 times, and most of the brands enter the shopping mall through tier 1 agents, two tier agents and other layers of markup. In addition, shopping centers generally have higher discount points, and retail brands generally increase 100% to 300% to maintain normal operation.

In the investment operation of Tian LAN Leisure Sports City, we can save the circulation links to the maximum extent, directly cooperate with the manufacturers and the first level agents, and avoid the brand self built channels and distribution costs, so as to achieve the goal of reducing the price of the products.

According to insiders, Tian LAN tail goods strictly enforce the regulations on price limits in the process of inviting merchants. All brands settled must sign very strict "price limit sale agreement".

But such strict price control still can not stop the enthusiasm of many brands.

Reporters also learned that in the latter stage of operation, Tian LAN carried out a long-term effective price monitoring mechanism. Once the price of a brand product is too high, it will be threatened by the retreat of Tian LAN.

Compared to the big shopping malls, Tian LAN leisure sports city can strive for more discount space, which is the fundamental reason why the price of Tian LAN tail goods is lower than the market price of 50%-60%.

Tian LAN leisure sports city has strict rules for brand selling price: the rate of sale of goods sold must not exceed 10% of the factory price, so in the sky orchid tail goods, we feel the low price and advanced management.

The strict management of stores has virtually helped consumers to trust and favor the brand of Tian LAN.

In the future, 100% group will raise 15~20 billion yuan to enter the market of East China, northwest and Southern China. It plans to add 100 direct stores and join the Tian LAN chain store. The annual sales volume is expected to reach more than ten billion yuan, which will lay a solid foundation for the 100 million group's listing targets in the next 5 years.