Clothing Brand: The Unlimited Possibility Of "Surfing The Internet" To Excavate The Market

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The trend also means business opportunities. When many clothing brands want to enter the e-commerce industry, due to limited manpower and lack of experience, they naturally have to pay tuition fees. Finding a professional e-commerce service provider has become the demand of many clothing brands. At present, the professional e-commerce service providers in apparel industry are quite lacking in China.

Beijing, a woman clothing brand leader said, "after we opened the shop, we found that there were problems in promotion, sales and other links, and wasted manpower. E-commerce is not easy to open a website or shop."

Liu Yang, ESUs, CEO, a high-end operator of brand apparel e-commerce, has served as the marketing director of many well-known clothing brands at home and abroad, such as MissK, VICUTU, MasaMaso entrepreneur team member, brand director and marketing director, and so on. CEO

Although they are all selling things, Liu Yang believes that the e-commerce and traditional models of the clothing industry are still "interlacing". "Even if there is a physical store mature mode, it will not be applicable to e-commerce. For example, the brand" hot wind ", which is popular among young people, has a great difference between its network sales mode and physical stores.

The combination of clothing and e-commerce is not simple.

Liu Yang, who has more than 10 years of experience in the clothing industry and e-commerce, has real experience and profound experience in how to integrate e-commerce and clothing industry. E-commerce includes strategic planning, online store construction, online multi-channel development, online marketing promotion, agent operation, warehousing and logistics, training, and many other aspects.

E-commerce has been playing a very important role in the United States, where e-commerce is well-developed and developed.

GSI, the leading third party e-commerce outsourcing service company in the US, is the most representative. Since its involvement in e-commerce outsourcing business in 1999, it has accumulated nearly 500 customers of nearly 20 commodity categories. In 2009, its revenue reached US $1 billion, which has become an example for domestic e-commerce service providers.

Liu Yang said, "China's e-commerce is in its infancy, and there are many business opportunities to tap."

The information that he has recently taken part in the e-commerce conference also shows that e-commerce service providers have become a trend. "E-commerce is a bit like Pyramid, and the service providers are the solid pillar of Pyramid's bottom floor. The most obvious is the express freight service providers. It can intuitively see its role in e-commerce. Of course, the outsourcing service providers are also very important, and there must be enough service providers to support Pyramid to get up."

Providing a one-stop solution for clothing brands

Liu Yang said, the whole e-commerce industry chain is very long, and the differentiation will be higher and higher. There are professional service providers in all aspects of photographing, information integration, call center, shop design, promotion, logistics and warehousing, and there will be more and more later.

But for a brand, it is also very troublesome to integrate so many service providers. Brands need to provide "one-stop" solution providers.

In other words, the brand only needs to provide several people to do the docking, and the others are completed by a service provider, so the efficiency is the highest.

"In the whole e-commerce system, we are the role of resource" organizer ". We organize the resources of all the parties in the most professional way to maximize efficiency.

Liu Yang said that since the start of business in June this year, there has been no advertising and no special publicity. Six months have signed 9 customers, and now are doing all the e-commerce services for 6 customers. "We are now deliberately slowing down the pace of development, for fear that services will not keep up."