Exhibitors: Exhibition Marketing Needs Internal Practice

The exhibition is certainly important for enterprises, but how to make full use of the exhibition platform to carry out exhibition marketing is more important.

To be fair, exhibition marketing is still a strange lesson for many enterprises.

Generally speaking, there are some misunderstandings in the exhibition marketing of domestic clothing enterprises.

1. the purpose of the exhibition is not clear.

The purpose of the exhibition is the whole exhibition center. It is clear that the ultimate purpose of your exhibition is helpful to the completion of other works, such as theme, exhibition hall layout, product layout, etc.

The purpose of the exhibition should be to promote your products and help them enter the market.

2. forget to read

3. ignore the role of employees.

It takes a lot of time, money and energy to organize exhibitors work, booth only printed catalogue and so on.

As a matter of fact, these people are your special envoys. They should note the purpose, contents and expectations of their participation in advance. Staff training is necessary for establishing a professional image.

4. ignore the needs of exhibitors.

Usually, exhibitors feel obligated to provide information for exhibitors, but ignore their real needs. They lack the skills of asking questions and often miss important information.

To avoid this problem, training and preparation before exhibition are necessary.

5., he is not good at collecting information.

In order to achieve the purpose of participation, it is important that people who participate in organizing exhibitions need to be happy to talk to strangers and understand their needs.

6. not familiar with product presentations.

The exhibition staff do not know the demonstration of the product. It is necessary to communicate with your staff before the exhibition to ensure they are familiar with the display and display of the exhibition hall.

7. ignore follow-up work after the exhibition.

After the exhibition, the exhibition work usually takes the place of the second place. You should set up a timetable before the exhibition so as to follow up the work everyday and make the follow-up work of the sales representative office more meaningful.

8. ignore the exhibition assessment.

The exhibitions are different. Every exhibition has its advantages and disadvantages. There are always some areas to be improved.

At the end of each exhibition, please work together with your staff to conduct self-assessment so as to continuously improve themselves.

A survey of various exhibitions shows that only 16% of the visitors are interested in the single product at the exhibition. If the number of visitors in the exhibition is 3000, then 480 people in this exhibition are your potential customers. You should take into account the "waste factor" and potential customers. This waste factor usually has 20%. In fact, in a 3000 person exhibition, you only need to seize the opportunity to negotiate with 380 of them.

How to seize these 16% and put human, financial and material resources on the knife edge and launch the exhibition marketing in a targeted manner has become a top priority.