Shoes Enterprises Start To Join Hands With Sports Fans To Promote Sports Happiness.
Contract Sports
According to media related information, after the signing of the 11 snooker stars in September this year, the shoe companies have signed new ambassadors and are all sports coaches in China. These well-known coaches include China national team men's weightlifting coach Chen Wenbin, WCBA gold medal coach Sui Feifei, short track speed skating coach Li Yan, Taekwondo Gold Medal coach Chen Liren, artistic gymnastics gold medal coach Xia Yanfei and so on. They formed a "happy coach group" to join hands with people in promoting and implementing sports happiness.
It is understood that the "birds and birds" combined with the concept of "sports happiness", highlighting the happy coach's "teaching" and "teaching" vivid, happy and expanding. Next year, these resources will be used to carry out national publicity and promotion activities, and online cities will be combined with local characteristics to form feasible roadshow programmes. At the same time, online interactive activities with "Happy Sports" with happy coaches will be carried out in the hope that the gold medal coaches and stars will have a profound understanding of the sport and the role of example, so that the concept of sports happiness will have a wider and deeper impact on the public.
At the same time, you will build a network interactive platform synchronously, using the cartoon "happy coach" image question and the online interaction mode of netizens to attract users to get the score by participating in interactive training. At the same time, Youku micro-blog will be the main publicity platform. The activity will be pre heated and detonated in advance, and the "happy coaching group" will be launched synchronously under the online and offline activities.
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