The Wind And Sun Of Marketing Fable
Marketing fable of Wind and sun
The north wind and the sun are satisfied with their strength, but they do not agree with each other and think they are more powerful. So they decided: whoever can make pedestrians take off their clothes will win.
The north wind blew fiercely from the beginning, and the leaves flew high into the air for a long time. He saw his power and felt that he should have enough clothes to get rid of pedestrians. Unexpectedly, the pedestrians on the road wrapped their clothes tightly. When the north wind saw this, it shaved more fiercely and went straight to the neck of the pedestrians, trying to blow up the clothes. The pedestrians trembled with cold and added more clothes. The north wind was tired, but no pedestrian's clothes were taken off, and he gave up to the sun.
At first the sun shone the gentle sunlight to the earth, and the pedestrians took off the clothes that were added. Then the strong sunlight went to the crowd, and the pedestrians began to tide over, and gradually could not bear it. They stripped off their clothes and jumped into the river nearby to take a bath. Finally, the north wind shamed up to admit defeat to the sun.
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