News Conference Of The Tenth International Footwear Exhibition Held

November 26th, November 23rd afternoon, keynote speech on "winning strategy for differentiated commodity differentiation channels" and the Tenth China (Guangzhou)

Guests attending the press conference include: China

"The Tenth China (Guangzhou) International Footwear Exhibition" is jointly sponsored by the China Federation of Commerce, Guangdong chain store association and Dana exhibition group. Guangdong Dana Exhibition Co., Ltd. will host the Expo March 24, 2011 to 26 at the Pauli World Trade Museum.

"The Tenth China (Guangzhou) International Footwear Exhibition" has been successfully developed into the international and domestic high-end footwear enterprises after the first 9 sessions. With the goal of creating "the first exhibition of Asian finished shoes", it integrates the selling and purchasing integration industry chain between China and the whole world, helps enterprises display brands, enhances image and product value added, and expands the sales channels of Chinese footwear industry.

"The Tenth China (Guangzhou) International Footwear Exhibition" has an exhibition area of about 20000 square meters and a luxurious booth of about 1200. It is expected that nearly 500 brands will come together.

The exhibition area planning is scientific and reasonable, opening up seven exhibition areas: international brand exhibition area, men's and women's fashion shoes exhibition area, import and export exhibition area, sports / leisure shoes area, children's shoes area, shoe accessories and so on.

Overseas exhibitions in Italy, Brazil and Spain have been booked for exhibition. France, Germany, Canada, India, Thailand, Taiwan and Hongkong in China and other countries are interested in exhibiting.

The exhibition will also open up a special exhibition area: 1. fashion casual shoes exhibition area, this exhibition area brings together China's largest and best quality fashion casual shoes supplier; 2. brand shoes e-commerce exhibition area.

This is the most concentrated and substantial resource for potential traders of high quality, and the 3. shoe accessory exhibition area is a special exhibition area specially designed for the footwear industry.

All the exhibits include fashion shoes, sports shoes, casual shoes, children's shoes, slippers, sandals, safety shoes, special functional shoes and many other shoe products.

Publicity: quality exhibition, strong promotion

In order to highlight the professionalism of the exhibition and to achieve a hot turnover effect, the organizing committee has made full preparations in attracting investment and exhibitors, increasing efforts and expanding the influence of exhibitions in many ways.

China (Guangzhou) International Footwear Exhibition (CantonSF) continues to adhere to the theme of "fashion, brand and high-end" and wholeheartedly provides the most high-end, high-quality and professional services for exhibitors.

First, the exhibition has been strongly supported by the authoritative organizations of the industry. The Chinese Business Federation and Guangdong chain operation association, as the organizer of this event, strongly support and actively cooperate with the work of the exhibition. Through their own channels, they have invited exhibitions and exhibitions to their affiliated enterprises, and set up a special investment group to fully cooperate with the exhibition promotion, promotion and publicity work.

Secondly, in the invitation of domestic buyers, the Organizing Committee of the exhibition invites the head of the purchasing department of department stores, shopping centers and chain supermarkets to visit the exhibition site. At the same time, we mobilize the database of more than 30000 buyers of domestic shoe products accumulated by the Dana exhibition group over the past ten years, and invite special dealers to invite brand dealers, wholesalers, brand agents and store owners in the North China, East China, central China, Southern China, Pearl River Delta and Yangtze River Delta to wait for the purchase.

In overseas invitations, overseas buyers, overseas shoe industry associations, overseas brand agents and other institutions with close cooperation with the Dana group have been invited to invite overseas buyers. Meanwhile, the global buyer network login system has been updated daily, sending out invitation letters to maximize exhibition information overseas.

{page_break}

Third, we regularly distribute the "dispatch news" to the people in the industry, notified the latest progress of the exhibition, pay attention to the industry trends and share the industry information, and print the exhibition tickets free of charge in the major market of shoes and clothing, shoe stores and shoe counters.

Fourth, in the field of media promotion, we have published advertisements with more than a dozen domestic and foreign professional magazines and websites such as Italy ARS magazine, MODAPELL magazine, Fotoshoe magazine, American WSA journal, China leather, shoe bag world, Beijing leather, etc., and signed an advertising promotion agreement with Guangzhou fashion daily, Ruili, first finance and other popular fashion finance magazines, and established strategic cooperative relations with more than 20 strong mass network media such as Baidu, Sohu, Sina and Tencent.

Fifth. Through the establishment of close cooperation with the wholesale market of footwear industry, the large scale road sign advertisement on the expressway, the exhibition information will be spread to the broad masses of the audience.

Progress: attract enthusiastic enrolment

As of October 2010, the exhibition has attracted high-end brands from Italy, Brazil, Spain and other countries to participate in the exhibition.

The exhibition group is organized by the Italy Markey Footwear Association, and the 8 brands are exhibiting. The men's shoes include: Qi an Franco, GBGIANFRANCOBUTTERI, MORELLI, Luca Guerrini (LucaGuerrini), Ernesto ERNESTODOLANI (ERNESTODOLANI), women's shoes brand: George, GIORGIOFABIANI, Cabet Charny, George, CAPEZZANI, GIADAGABRIELLI, etc. Italy

In addition, Spain, Hongkong, China and Taiwan will also participate in the exhibition.

Famous brands in China, such as Bo Lai, Lai Si Li, red sand, iron three, ladies. Punk, Cellay Vinnie, Bibito, Hua Kai, Prince leopard, AOKANG, Kanglong, red Firebird, beautiful beauty, wanliwei, Kangnai and Charlie have all signed up for the exhibition.

At present, the exhibition area has been sold for 65%.

Highlights: exhibition during the same period, colorful activities

During the same period, the second China footwear summit, the second China International Shoe week, the brand and department stores will be held, and the Guangdong provincial chain operation association annual meeting will be held in 2010. Through the diversification of new product launches, celebrity models, Summit Forum, brand and department store face-to-face, the footwear industry will show valuable experience and fruitful achievements in the design, development, production, sales, service and brand promotion.

{page_break}

The "Second China International Shoe week", the organizing committee will join hands with Beijing Lun Lun fashion organization to jointly interpret the trend of China's "2011 autumn and winter series" and boost the brand development of enterprises. Third, the department store "on-site investment promotion" organized by the China Federation of Commerce and the "brand and department stores" will organize the domestic and overseas 200 well-known department stores and exhibitors in accordance with the brand's target needs. Fourth, "Guangdong provincial chain store association annual celebration celebration 2011" will also be held in the same period at the same time. At the same time, the member units will be invited to the exhibition site, and hundreds of Guangdong retail, department stores, supermarkets and chain operators will be invited to attend the exhibition. First of all, the second China footwear summit will focus on the theme of "brand 2 era" by changing the way of development. We will discuss with you the latest topic of China's footwear industry.

Under the background of changing the mode of economic growth and expanding domestic demand in China, in the process of pforming China from a big manufacturing country to a big consumer country, China also needs such an exhibition platform to serve the industry, so that more brands at home and abroad can participate in the process with the least cost and integrate into the Chinese market faster and more effectively.

The Organizing Committee of the exhibition also hopes that through its own efforts to help shoe enterprises accelerate the pace of pformation and upgrading, make some contributions we should make.