New Media Marketing Is Imperative

In the past, the form of product marketing and brand promotion was very simple. It was more than high-altitude bombing, ground promotion and coordination, TV and print media was the main form, but with the continuous development of information technology, the media appeared diversified and diversified. Now, from the standpoint of enterprise, media communication has already broken away from the traditional narrow single advertising mode in the past, but refers to the combination of various media pmission modes, which spreads information and promotes the best possible dissemination effect.

Enterprises can not ignore the power of new media in marketing work. The development of new media, especially the Internet media, has witnessed explosive growth. The advantages of these new media represented by the Internet are summarized as follows: (Measurability) measurable, Interactive Experience highly interactive experience, Navigate precise positioning, and Differentiate differentiated communication. These are all traditional media can not have, or in other words, the reason why traditional media is becoming more and more difficult to achieve the brand communication effect is precisely because of the lack of the above to cater for the characteristics of the contemporary market economy environment.

Now the gloom of economic recession has made enterprises pay more attention to the effect of marketing rather than form.

In the context of enterprises generally reducing marketing costs, new media has won favor because of its flexibility, accuracy, wide range, low cost and interaction.

But new media marketing is no longer a simple pplantation of traditional marketing. How to use these communication channels flexibly affects the target audience and ultimately achieves marketing goals is a great difficulty.

The development of new media in China is at a high speed and has not yet reached its maturity. Therefore, there are still some misunderstandings about the cognition and application of new media in public relations, advertising and enterprises.

For example, many enterprises understand and practice in the narrow application of SMS platform, BBS irrigation, or limited to blog dissemination. Some marketing experts define the new media marketing in a broad field. I personally agree that the essence of new media marketing is a system based on the Internet, which will gradually expand to the wireless field in the future. It is characterized by the rise and application of the Internet. It will integrate traditional marketing ideas with the dual attributes of Internet advantages and audience characteristics, including advertising, public relations, event marketing and network technology applications based on the network environment.

{page_break}

For example, in March 2008, the Coca Cola Co launched the "torch online pmission" activity. In just 40 days, the event "drew" 40 million people.

Netizens are proud to be the online torch relay, and the chain reaction of "viral" is out of hand.

Volkswagen's "only 20, only online" interactive marketing activities gathered a large number of popularity in a short time, and created the first step of mass network marketing.

The "obedient chick" video interactive game of Burger King BERGER KING has made great success in its new product chicken burger snack through the form of online games.

There are also Nike's World Cup online blog community, Dove's "true beauty movement" and so on. These are classic examples of network marketing through new media forms.

In contrast to the above cases, many enterprises are doing nothing.

Digitalization and networking have become a part of our life unconsciously. In the new digital media age, enterprise's network media marketing really needs new wisdom, and it also needs to find enterprises that know marketing wisdom.