The Exhibition Will Play A Role In "Hard Media" Quality Team.

"

Providing high quality localization services to introduce "world first" into China

Dusseldorf exhibition group is a leading international exhibition organizer. As one of the 5 largest exhibition organizations in the world, it has 65 overseas representative offices and 13 subsidiaries. The service network covers more than 100 countries and regions. It is the world's first brand exhibition group.

Of the more than 40 professional exhibitions held, 22 have become the world's largest exhibitions.

These include the Drupa (Delaware printing, media, publishing and paper processing exhibition), Wire (International Wire and cable exhibition), GDS (International Footwear Exhibition) and other professionals to promote the industry event.

As early as 1999, Dusseldorf exhibition group, one of the 5 largest exhibition organizations in the world, founded Dusseldorf Exhibition (China) Co., Ltd. (hereinafter referred to as MDC) in China with World-Fair Consultants Ltd established by itself.

With the strong backing of its parent company, MDC has rapidly built up complete hardware support, professional personnel and customer resources, and has achieved impressive results in just a few years.

Up to now, MDC has set up offices in Beijing, Shanghai, Guangzhou, Chongqing and Shenyang. On behalf of the Dusseldorf Exhibition Group in Germany, based on China's business invitation, promotion and Exhibition consultancy, combined with China's industrial development and market demand, the first professional exhibition in the world is brought to China, which provides a high-quality localization service for exhibitors and helps enterprises expand business opportunities.

In the past few years, its China International Printing Exhibition, China International cable and wire exhibition, China International pipe exhibition, China international shoe exhibition, shoe machine exhibition, China international safety production and occupational health exhibition have become the first exhibition brand in China and even in Asia.

It is worth mentioning that China International Printing Exhibition (AIP) has been awarded the "2006 China exhibition industry brand exhibition 30" award.

Its "China International cable and wire rod exhibition, China International pipe Exhibition" has become the second largest exhibition in the world. "China Dongguan international shoes exhibition shoe machine exhibition" is the only UFI footwear exhibition in mainland China.

In recent years, Dusseldorf is backed by the world's first brand exhibition group, and has adopted its own brand strategy, such as abandoning the name of the Drupa printing exhibition, replacing the "China International Printing Association", establishing the "China International cable and wire Exhibition" and "China International pipe Exhibition" and the "International Medical Equipment Exhibition" (MEDIC). The positioning is clear, not only to impress the exhibitors and customers, but also to achieve the goal of balancing risks and achieving economic benefits.

{page_break}

According to the growth of exhibitors in Dusseldorf's world first exhibition company, Chinese enterprises are showing high enthusiasm for the exhibition.

Statistics show that in 2007, international plastics (14125135.00,0.96%, bar) and rubber (24580, -65.00, -0.26%, bar) Exhibition (K) and Drupa, Interpack, Wire&Tube in 2008, exhibitors increased significantly over the previous session.

Statistics show that the MEDIC exhibitors are 4300 and the audience reaches 137 thousand.

The K exhibition area has reached 234 thousand square meters, 3130 exhibitors, 1954 overseas exhibitors and 242 thousand spectators.

In addition, in 2007, MDC hosted five large-scale professional international exhibitions in China, with a total exhibition area of 110 thousand square meters.

In 2007, the international medical equipment exhibition (ChinaMed2007) exhibited an area of 30 thousand square meters, and more than 30 thousand professional spectators visited the exhibition.

China Dongguan international shoe exhibition shoe machine exhibition (Spring 2007) has an exhibition area of 25 thousand square meters, attracting more than 20 thousand spectators and buyers from 81 countries and regions in three days to visit and purchase.

The shoe show of China Dongguan International Footwear Exhibition (autumn 2007) has an exhibition area of 25 thousand square meters, and more than 500 enterprises are exhibiting. In the three days, more than 22 thousand visitors and buyers from 64 countries and regions have been invited to visit and purchase.

The twelfth China International Pharmaceutical (industry) exhibition and technology exchange (CHINA-PHARM) showcase a total area of 22 thousand square meters, and ushered in 403 exhibitors, including 197 international exhibitors and 40% international participants.

The exhibition will play a role in "hard media" quality team.

It is understood that MDC has always been an active advocate for the professionalization of exhibition services. Every department concentrates on providing high-quality, professional and value-added services in a certain way, so as to maximize the benefits of exhibitors and spectators.

In terms of company strategy, MDC focused on standardization construction and staff quality training in 2007 to standardize the whole company's system and standards, improve work efficiency and staff quality and professional skills.

In order to cope with the rapid development of exhibition business and improve efficiency and standardized management, MDC focuses on the formulation and implementation of departmental standards on the basis of strengthening internal communication. The optimization and management of DATABASE has promoted the standardization construction of various departments.

In order to optimize the management and operation of the company and improve its efficiency, MDC will start using the new integrated computer management system EBMS in 2008.

As part of the standardization construction, the start-up of EBMS will greatly enhance the efficiency of staff and serve the exhibitors more conveniently.

At present, MDC has more than 60 employees, most of whom are concentrated in the Chongqing office, specializing in market research and data processing and analysis. At the same time, through advanced information system, we can quickly respond to the requirements of exhibitors and improve efficiency.

In addition, MDC has also been deeply aware of the importance of the Internet in entering the mainland. Therefore, from Beijing, Shanghai and Guangzhou, Chongqing has gradually expanded to Shenyang in the southwest and Shenyang in the northeast. Its network coverage is obvious and its competitive advantage is becoming increasingly prominent.