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Big International Brands Are Building Luxury Brand Children'S Clothing.

2010/10/21 15:30:00 80

Luxury Brand Children'S Wear Series

Fendi family third generation successor Silvia Venturini Fendi unveiled

Young Versace

Mystery; veil of mystery; Gucci released the first children's wear series for children aged 1 to 8 years old, a mini version of the adult version; the British luxury brand Burberry launched a "baby style" perfume specially designed for infants; LV, Armani, Kenzo, D&G, Dior, etc.

Big international card

Early targeting the high-end luxury baby market, one after another.

Luxury brand

Children's wear series.


A series of luxury brands to build children's clothing indicates that the global high-end baby industry has entered a mature stage of development, and has become a mature industrial chain.

There is strong data showing that the global children's luxury market has been worth tens of billions of dollars and is growing at an annual rate of ten percent.

Smart businessmen even put forward a very attractive slogan: "for luxury goods, no user is too young!"


American Wind America: the United States is a luxury country in the world. It also bears the brunt of the baby industry. Many high-end baby brands also regard the United States as the first stop.

Therefore, the high-end baby industry in the United States originated early and matured naturally.


From 1920s to 40s, Carter s invented many special designs for baby clothes.

For example, the cuffs of Nevabind and Handicuff gloves prevent babies scratching themselves, and Jiffon necklines help mothers dress their baby easily.

By 1950s, Carter 's shifted its focus to baby clothes.

In 1965, Carter 's celebrated the creation of brand 100th anniversary, which produced over 40 million baby garments in the year.

Today, Carter 's has become a leading brand in the baby clothing market in the United States. Its annual sales volume exceeds 1 billion US dollars, and its output exceeds 200 million and 5 million.

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