Wenzhou Kangtai Footwear Industry Actively Develops Expensive Handmade Shoes

Customized handwork leather shoes The unit price of each pair ranges from 20 thousand yuan to several hundred thousand yuan, Kangtai, Ouhai, Wenzhou. footwear industry Ltd. became the first person to eat crabs in the industry. Today's gratifying achievements of enterprises are closely related to the licensing guidance of local industry and commerce departments.

Kangtai shoe industry is located in Cha Shan Street, Ouhai District, Wenzhou. Under the guidance of the southern white elephant industrial and commercial office, the enterprise not only set up Italy Nord Shoes Co., Ltd., but also registered the brand NILIDA (NIDA) in the world this year, and actively researched and developed hand-made shoes personalized tailored products. The company has opened chain stores in 5 cities such as Wenzhou, Shanghai, Beijing, Hangzhou and Hongkong this year, and brand recognition has gradually increased.

Xu Zhou, director of the industrial and commercial bureau of the South white elephant, told reporters that tea mountain is a modern ecological town with tourism as the leader and the coordinated development of agriculture and commerce. Ding Ao Yang Mei is known to all, the five beauty Park, Wenzhou paradise and other leisure services industry is also famous. Recently, the local has recently opened a commercial street in Cha Shan Wolong. However, due to the lack of effective sense of licensing, the degree of organization, marketization, branding and technology of agriculture or service industry is relatively low.

Xu Zhou said, after a detailed feasibility study, the Ouhai industrial and commercial bureau and cha Shan Street consultations decided to establish the first "township brand building guidance Station" in Chai Shan. The establishment of the station broke the original spanformation from a single brand trademark registration to brand trademark design, registration guidance, brand marketing planning and other comprehensive services.

The business sector will focus on cultivating articles, motivating enterprises to create brand enthusiasm, and assisting enterprises in implementation. brand Long term development plan, and the establishment of a hotline with enterprises, to provide the "whole process to accompany" to form a new pattern of township brand construction based on "business led, township government based and full-time professionals".